Branding and Marketing Manager

3 days ago


Mumbai Metropolitan Region, India Weekday AI (YC W21) Full time US$ 1,50,000 - US$ 2,00,000 per year

This role is for one of Weekday's clients

Min Experience: 7 years

Location: Mumbai

JobType: full-time

Requirements
Are you a dynamic marketing leader ready to shape brand strategy on a national and global scale? We're looking for a
Senior Manager - Branding & Marketing
to lead end-to-end brand and marketing initiatives across diverse platforms and markets.

Role Overview
As the Head of
Branding & Marketing
, you will spearhead a comprehensive branding, communication, and marketing strategy. This leadership role includes managing brand identity, digital presence, public relations, trade marketing, and customer engagement — driving alignment with business objectives and market trends.

Key Responsibilities

  • Develop and execute integrated marketing strategies aligned with business goals
  • Build and elevate brand equity among customers, partners, investors, and employees
  • Lead internal/external communications including PR, media relations, and corporate communications
  • Oversee digital marketing (SEO, SEM, email, social media) and performance analytics
  • Plan and manage product launches, events, exhibitions, and customer programs
  • Drive digital transformation through CRM, automation tools, and analytics platforms
  • Collaborate with cross-functional teams (sales, product, operations) for market strategies
  • Manage external partners: creative agencies, PR firms, digital vendors
  • Track campaign ROI, market impact, and key brand performance metrics

Qualifications & Experience

  • MBA/PGDM in Marketing, Branding, or Communication
  • 10-12 years of progressive experience in marketing and brand management
  • Industry experience in manufacturing, automotive, engineering, or B2B sectors preferred
  • Proven track record in brand strategy, campaign execution, and digital innovation

Key Skills

  • Strategic thinking with strong creative acumen
  • Exceptional leadership and stakeholder management
  • Excellent communication skills—written and verbal
  • Hands-on knowledge of digital marketing tools, CRM systems, and analytics platforms
  • Ability to manage cross-functional teams and external partners
  • Customer-first mindset and strong business orientation


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