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Retail Marketing Manager
2 weeks ago
Company Description
MacV by McPherson & Valentine is a fashion and lifestyle brand, renowned for its stylish eyewear. With its origins in Scotland, MacV has successfully completed 10 years in India. The brand has a strong presence in more than 100 leading shopping malls and airports across the country.
Role Description
This is a full-time, on-site role for a Retail Marketing Manager located in the Mumbai Metropolitan Region. The Retail Marketing Manager will be responsible for developing and implementing retail marketing strategies, planning and executing market activities, managing projects, overseeing sales initiatives, and handling brand management. The individual will collaborate with cross-functional teams to drive retail success and elevate the brand's presence in the market.
Key Responsibilities
- Develop and implement marketing strategies to increase customer loyalty and repeat purchases.
- Plan and execute customer retention programs including loyalty campaigns, targeted offers, and personalized communications.
- Build and manage brand partnerships to create mutually beneficial collaborations and exclusive retail experiences.
- Conceptualize and execute in-store activations, events, and promotions to drive footfall in mall and airport stores.
- Work closely with the sales and operations teams to ensure marketing efforts align with business goals.
- Track and analyze the performance of campaigns to optimize ROI and improve customer engagement.
- Stay updated with retail marketing trends and competitor activities to identify new opportunities.
Requirements
- Bachelor's degree in Marketing, Business, or related field (MBA preferred).
- 4–6 years of marketing experience, preferably in retail, fashion, or lifestyle brands.
- Proven track record in customer retention, loyalty programs, and in-store marketing.
- Strong negotiation skills and experience managing brand partnerships.
- Creative thinker with strong execution skills.
- Excellent communication and interpersonal abilities.
