Branding & Outreach Manager

Branding & Outreach Manager

Location: New Delhi (On-campus)

Role Overview

The Branding & Outreach Manager will be responsible for shaping and amplifying the institutional brand of the Asia Pacific Institute of Management (AIM). This role is central to building AIM as a premier global B-School brand by driving integrated marketing, brand storytelling, corporate outreach, and student engagement.

The role combines strategic brand leadership with hands-on campaign execution ensuring AIM consistently stands out as the first choice for ambitious management aspirants.

Key Responsibilities

1. Brand Strategy & Positioning

• Develop AIM's long-term brand architecture (vision, tone of voice, design system).
• Define AIM's unique value proposition versus competing B-Schools.
• Build strong differentiators around AIM's core pillars:
• Industry integration & placements
• Faculty & thought leadership
• International Study Tours & global collaborations
• Student success & alumni impact
• Maintain strict brand consistency across all touchpoints (ads, events, digital, print).

2. Campaign Management

• Conceptualize and launch big-bang campaigns (CAT admissions, new programs, Global Immersion).
• Manage end-to-end creative cycle: briefs agency coordination media planning execution.
• Ensure every campaign creates aspiration + urgency in the minds of prospective students.

3. Digital Presence

• Oversee AIM's social media branding (Instagram, Facebook, LinkedIn, YouTube).
• Drive content pillars:
• Student stories (placements, alumni, campus life)
• Faculty thought leadership (career advice, industry insights)
• Institutional campaigns (CAT prep, admissions deadlines, global immersion).
• Optimize AIM's website & landing pages for a premium brand experience and lead conversions.
• Lead paid digital campaigns (performance marketing + brand ads).

4. PR & Media Relations

• Position AIM prominently in education media (Times of India, Hindustan Times, Business Standard).
• Build strong ties with education platforms (Pagalguy, Shiksha, Collegedunia, Careers360).
• Secure thought-leadership opportunities for AIM leadership (articles, interviews, panels).
• Ensure regular press releases for major announcements (rankings, global tie-ups, placements).

5. Outreach & Partnerships

• Build and manage corporate relations campaigns with top recruiters.
• Create industry + academia collaborations (summits, conclaves, CXO talks).
• Strengthen AIM's presence in schools, coaching centers, and undergraduate campuses for UG/PGDM pipelines.
• Leverage influencers and MBA prep YouTubers for brand storytelling.

6. Events & Experiential Branding

• Design immersive launch events (e.g., AIM Global Immersion reveal).
• Activate on-campus branding (airport-style creatives, student photo zones, experience booths).
• Support student committees (PlaceCom, ExCom, PubCom) with branding toolkits.

7. Admissions Enablement

• Provide the Admissions Team with:
• Compelling counseling scripts aligned with brand campaigns.
• Lead nurturing kits (emails, Whats App creatives, brochures).
• Urgency-driven assets ("First Global Cohort", "Seats Filling Fast", "Top Recruiter Advantage").
• Ensure every branding effort directly supports enquiries applications admissions.

Key Deliverables

• Brand Visibility: Consistent increase in AIM's brand recall, student awareness, and digital presence.
• Admissions Support: Campaigns that directly translate to higher application volumes and conversions.
• Global Positioning: Successful branding of AIM as an internationally connected, future-ready B-School.
• Thought Leadership: Regular faculty/alumni presence in media & industry discussions.
• Institutional Identity: A strong, premium, and differentiated AIM brand in the Delhi-NCR education ecosystem.

What We Offer

• Leadership role in AIM's brand transformation journey.
• Opportunity to spearhead marquee campaigns (Global Immersion, CAT admissions, corporate summits).
• A dynamic environment with freedom to build large-scale ideas into execution.

Preferred candidate profile

Qualifications & Experience

• MBA/PGDM in Marketing, Communications, or related field.
• 6–10 years' experience in branding, outreach, or marketing communications, ideally in:
• Education sector (B-Schools, universities)
• Top agencies (Ogilvy, Dentsu, JWT, Lowe, etc.)
• FMCG/Consumer brands with strong brand campaigns.
• Demonstrated success in building or scaling brands through integrated campaigns.
• Proven ability to work with multiple stakeholders (agencies, media, admissions, students).

Skills & Competencies

• Strong storytelling & campaign ideation skills.
• Mastery of digital-first branding (social media, influencer collabs, performance marketing).
• Excellent PR & media networking.
• Event branding & experiential marketing expertise.
• Leadership + execution mindset — able to strategize big and deliver small.