Performance Marketing Manager

Company Description

WE-Viral is a close-knit team of creative and strategic pros who have been helping brands tell their stories for over eight years. We started this agency to be a place where both our clients and our team could thrive- a place free of big-agency ego, focused on doing incredible work together.

We believe in collaboration, mutual respect, and creating an environment where everyone feels empowered to bring their best ideas to the table. We're looking for a Performance Marketing Manager who is not only talented but is also a great human being to have on the team.

Role Description

Location: New Delhi, India (On-site)

Job Type: Full-Time

Experience Level: Mid-Level (2-5 years)

Salary: ₹30,000 - ₹60,000 per month (Based on experience and skills)

The Role

We are seeking a results-driven Performance Marketing Manager to own, manage, and scale our paid acquisition channels. You will be at the heart of our growth engine, responsible for the entire campaign lifecycle- from strategic planning and execution to in-depth analysis and optimization.

The ideal candidate is a data-obsessed individual with deep, hands-on expertise in Google Ads and Meta Ads. You live and breathe metrics like CPA, ROAS, and CTR, and you're constantly looking for ways to improve campaign performance. This is a hands-on role that requires a blend of analytical thinking and creative problem-solving.

Key Responsibilities

Campaign Management: Plan, create, and manage performance marketing campaigns across various platforms, with a primary focus on Google Ads (Search, Display, YouTube, PMax) and Meta Ads (Facebook, Instagram).

Budget & Bidding: Strategically manage a monthly advertising budget, ensuring efficient allocation across channels and campaigns to maximize return on investment (ROI).

Performance Analysis & Reporting: Monitor and analyze campaign performance using tools like Google Analytics (GA4) and native platform reporting. Prepare and present regular performance reports to stakeholders, highlighting key insights, results, and recommendations.

Optimization: Continuously optimize campaigns through A/B testing of ad copy, creatives, landing pages, and audience targeting. Implement Conversion Rate Optimization (CRO) best practices to improve funnel efficiency.

Strategy Development: Identify new growth opportunities, research industry trends, and contribute to the overall digital marketing strategy.

Collaboration: Work closely with the creative, content and client teams to develop compelling ad assets and ensure brand messaging is consistent across all campaigns.

Qualifications & Skills

Experience: 2-5 years of hands-on experience in a performance marketing or PPC advertising role.

Platform Expertise: Proven, in-depth knowledge of managing campaigns on Google Ads and Meta Ads Manager. Experience with Google Ads Editor and Meta Business Suite is essential.

Analytical Prowess: Strong analytical skills with the ability to interpret complex data and turn it into actionable insights. High proficiency in Google Analytics (GA4) is a must.

Data Tools: Advanced skills in MS Excel / Google Sheets (pivot tables, VLOOKUPs, data visualization).

Technical Skills: Solid understanding of campaign tracking, pixel implementation (Meta Pixel, Google Tag Manager), and A/B testing methodologies.

Mindset: A detail-oriented, proactive, and analytical problem-solver who is comfortable working in a fast-paced environment.

Education:

Bachelor's degree in Marketing, Business, Engineering, or a related field.

What We Offer

A competitive salary in the range of ₹30,000 to ₹60,000 per month.

The opportunity to take ownership and have a significant impact on our company's growth.

A collaborative and supportive work environment with opportunities for professional development.

Direct interaction with senior leadership and a chance to learn from experienced professionals.