Marketing Director

5 days ago

Bengaluru, Karnataka, India People Impact Full time

The marketing director will lead all marketing, branding, and communication functions for a multi-vertical business, with a strong focus on mobility, retail, and service-driven segments. The role requires a strategic yet hands-on leader who can unify brand identity, accelerate digital transformation, and drive measurable business growth.

Key Responsibilities
1. Strategic Marketing & Brand Leadership

  • Develop and execute an organization-wide marketing strategy aligned with long-term business goals.
  • Build and strengthen a cohesive brand identity across all business verticals.
  • Shape strategic narratives for leadership communication with partners, media, and external stakeholders.
  • Enhance brand visibility through integrated campaigns, storytelling, and regional initiatives.

2. Business Growth & Market Activation

  • Lead brand activation programs, new location launches, and customer engagement initiatives.
  • Collaborate with industry partners and OEMs for co-branded marketing campaigns.
  • Create and execute marketing plans for expansion into new markets and partnerships in the mobility ecosystem.
  • Convert market insights into actionable business recommendations by analysing customer behaviour, competition, and industry trends.

3. Digital & Performance Marketing

  • Drive digital transformation across all marketing functions.
  • Oversee SEO, SEM, CRM, social media, and paid digital campaigns to maximize lead generation and ROI.
  • Establish a data-driven marketing culture focused on analytics, performance metrics, and customer lifecycle improvement.
  • Implement marketing automation and personalized digital journeys using AI-driven tools.

4. Communication & Public Relations

  • Manage corporate communication, public relations, and media relationships.
  • Ensure consistent, high-quality communication across internal and external stakeholders.
  • Represent the organization in industry events, forums, and public platforms to strengthen brand reputation.

5. Leadership & Team Management

  • Build, mentor, and lead a high-performing marketing team across regional and digital functions.
  • Foster a culture of innovation, accountability, and results-driven execution.
  • Manage agencies, creative partners, and vendors to ensure quality and efficiency.
  • Oversee marketing budgets, performance tracking, and return on investment.

Qualifications (Mandatory)

  • MBA/PGDM in Marketing or equivalent from a reputable institution.
  • 10–15 years of marketing experience with 5+ years in senior leadership roles.
  • Strong experience in automotive, mobility, retail, or consumer technology (preferred but not mandatory).
  • Proven expertise in brand building, digital marketing, and B2C strategy.
  • Demonstrated success in leading teams, managing large budgets, and delivering measurable growth.
  • Strong communication, strategic thinking, and stakeholder management skills.

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