
Publisher Executive
2 days ago
Build and grow relationships with affiliates, SDK networks, OEM partners, content apps, and sub-publishers to scale quality CPI/CPA supply. Balance hunting new partners with nurturing active ones.
Responsibilities:
- Hunt & Onboard:
Identify, evaluate, and onboard new publishers; finalize basic commercials (payouts, caps, credit cycles) and agreements/IOs.
- Partner Management:
Run regular check-ins (email/WhatsApp/LinkedIn), share creatives/requirements, handle day-to-day queries, and resolve escalations quickly.
- Grow Supply:
Reactivate dormant partners, test new geos/placements, and lift caps based on performance.
- Fit & Testing:
Match partner inventory to campaign needs; propose test plans and track early results with Media Ops.
- Coordination:
Work closely with Media Ops for clean setups (links, postbacks, macros) and with Product/Marketing for simple partner updates or collateral.
- Reporting:
Maintain clean Sheets/CRM notes; track partner growth, retention, and satisfaction
Key Requirements:
- 1-3 years in affiliate/supply partnerships / publisher development at a performance network or app UA company.
- Working understanding of CPI/CPA models, basic tracking (S2S postbacks/macros), and MMP basics (AppsFlyer/Adjust/Branch).
- Strong relationship-building and communication skills; fast, professional responses.
- Proficiency in Google Sheets/Excel (pivots, lookups) and Docs/Slides; comfort with CRM.
Nice to Have:
- Existing contacts across India/SEA/MENA (affiliates, SDK/OEM).
- Awareness of fraud/red flags (CTIT anomalies, emulator/device farm signals).
- Basic SQL/BI exposure (not mandatory).
How Success is Measured:
- New partners onboarded / month
- Active partner retention & cap fill
- Revenue / margin from portfolio
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