Senior Public Relations Executive

2 days ago

Noida, Uttar Pradesh, India Oswaal Books Full time ₹ 5,00,000 - ₹ 8,00,000 per year

Job Title: Senior PR Executive

Location: Agra and Noida

Experience Required: 3–7 years in Public Relations

Industry: Publishing / Media / EdTech / Consumer Brand

About Us:

Oswaal Books, a leader in the educational publishing space, is looking for a dynamic and experienced PR Executive to drive the brand's visibility across digital and traditional media. The ideal candidate is a seasoned PR professional with strong media relationships, excellent storytelling skills, and experience in working with influencers, celebrities, and production houses to create impactful brand narratives.

Key Responsibilities:

  • Media Relations:
    Draft and share press releases, articles, and statements. Build and maintain relationships with journalists, editors, and media outlets to ensure regular coverage of brand activities.
  • Digital Integrations & Influencer Collaboration:
    Identify opportunities for brand presence on digital platforms (YouTube, Instagram, OTT). Work with influencers, content creators, and production teams for effective brand placements.
  • Production & Agency Collaboration:
    Partner with production houses, content studios, and creative agencies to embed the brand in web series, videos, and other formats.
  • Content Development:
    Write and edit authored articles, speeches, op-eds, and other communication materials, maintaining a consistent brand voice.
  • Celebrity & Talent Management:
    Coordinate with celebrity managers and talent agencies for endorsements, handling contracts, and campaign communication.
  • PR Strategy & Execution:
    Plan and implement PR campaigns aligned with business goals. Monitor media trends and manage brand reputation, including crisis communication when needed.
  • Event & Campaign Support:
    Manage PR activities for product launches, webinars, and events, securing pre- and post-event media coverage.

Key Requirements:

  • 3 – 7 years of experience in PR, preferably in publishing, FMCG, media, or education.
  • Strong media network and influencer connections.
  • Experience in digital PR, brand integrations, and influencer marketing.
  • Excellent written and verbal communication skills.
  • Good knowledge of working with production houses and digital content formats.
  • Experience in celebrity coordination is a strong advantage.
  • Proactive, well-organized, and detail-oriented.

Preferred Qualifications:

  • Bachelor's or Master's in Mass Communication, Journalism, PR, Marketing, or a related field.
  • Prior experience in PR agency or consumer brand PR.
  • Proven track record of successful PR campaigns and media coverage.

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