Social Media Executive

9 hours ago


Kolkata, West Bengal, India Brandatory Full time ₹ 4,00,000 - ₹ 8,00,000 per year

Company Description

We are Brandatory, a modern Creative Branding and Digital Marketing Agency dedicated to crafting exceptional digital experiences. With over 5 years of experience, 250+ successful projects, and a global footprint spanning 15+ countries, we proudly aspire to be one of the best digital marketing companies in Kolkata. Join us on a journey where your brand's potential knows no bounds.

Role Description

This is a full-time on-site role for a Social Media Executive located in Kolkata. The Social Media Executive will be responsible for planning and executing social media strategies, creating engaging content, optimizing social media posts, and managing social media accounts. Day-to-day tasks may include crafting messages, scheduling posts, monitoring engagement, and analyzing social media performance.

Key Responsibilities:

Develop and execute creative social media strategies across multiple platforms (Instagram, LinkedIn, Twitter, Facebook, etc.).

Create engaging content, including posts, reels, stories, and short-form videos, aligned with brand objectives.

Plan and schedule content using social media management tools.

Monitor trends, hashtags, and industry updates to keep our brand relevant and ahead of the curve.

Engage with the audience by responding to comments, messages, and fostering community interaction.

Track, analyze, and report on social media performance using insights and analytics.

Collaborate with the design and content team to create visually appealing posts.

Work on influencer collaborations, partnerships, and brand campaigns.

Stay updated with social media algorithms and best practices to maximize reach and engagement.

Requirements:

1-2 years of experience in social media marketing or content creation.

Strong knowledge of Instagram, LinkedIn, Facebook, Twitter, and emerging platforms.

Ability to write engaging captions and copy that drive engagement.

Experience with Canva, Photoshop, or other design tools is a plus.

Familiarity with analytics tools (Meta Business Suite, Google Analytics, etc.).

Creative mindset with a strong sense of aesthetics and storytelling.

Ability to work in a fast-paced environment and meet deadlines.

Why Join Us?

Work with a dynamic and creative team.

Opportunity to grow in a fast-paced digital marketing environment.

Hands-on experience with exciting brand campaigns.

Freedom to experiment and innovate.



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