Search Engine Optimization Executive

3 days ago

Cochin, Kerala, India Dtech Information technology and outsourcing pvt limited Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Key ResponsibilitiesSEO (Search Engine Optimization)

  • Develop, implement, and manage effective on-page and off-page SEO strategies.
  • Perform technical SEO audits and implement site improvements to boost performance.
  • Conduct keyword research, competitor analysis, and maintain a keyword strategy aligned with business goals.
  • Optimize website content, landing pages, and blogs for organic growth.
  • Monitor and analyze SEO performance metrics, providing actionable insights and recommendations.

SEM (Search Engine Marketing)

  • Plan and execute PPC campaigns across Google Ads, Bing, and other platforms.
  • Optimize ad copy, targeting, and bidding strategies to maximize ROI.
  • Track and report ad performance, adjusting strategies for better conversion rates.

Analytics & Reporting

  • Use tools such as Google Analytics, Google Tag Manager, Search Console, SEMrush, Ahrefs, or similar platforms to track performance.
  • Prepare detailed monthly performance reports with insights and recommendations for continuous improvement.
  • Conduct A/B testing for campaigns to enhance performance metrics.

Required Skills & Qualifications

  • Educational Background: Bachelor's degree in Marketing, IT, Business, or related field (BCA, BBA, or MBA preferred).
  • Experience: Minimum of 3 years of proven experience in SEO and SEM with measurable results.
  • Strong knowledge of Google Analytics, Search Console, Google Ads, and Tag Manager.
  • Expertise in technical SEO, schema markup, page speed optimization, and keyword planning.
  • Experience with SEO/SEM tools like SEMrush, Ahrefs, Screaming Frog, and Moz.
  • Strong analytical and problem-solving skills.
  • Excellent communication and presentation abilities.

Preferred Skills (Good to Have)

  • Experience with content marketing and link-building strategies.
  • Familiarity with social media marketing and remarketing campaigns.
  • Basic understanding of HTML, CSS, and JavaScript for technical SEO troubleshooting.
  • Certifications such as Google Ads, HubSpot SEO, or SEMrush certifications.

Performance Metrics

  • Organic traffic growth percentage.
  • Improvement in keyword rankings for targeted terms.
  • ROI and CTR for SEM campaigns.
  • Conversion rate improvements and cost per acquisition reduction.

Job Type: Full-time

Work Location: In person

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