Marketing Lead

We are looking for a dynamic, data-driven, and execution-focused Marketing Manager to lead Snipers multi-brand B2B marketing initiatives across India. The ideal candidate will be responsible for managing end-to-end marketing operations, OEM-funded programs, digital campaigns, event strategy, partner collaborations, and ROI optimization.

You will drive strategic marketing initiatives across brands like Apple, Autodesk, Lenovo, Jamf, Microsoft, Unreal, Unity, Adobe, and JumpCloud, and play a key role in shaping Snipers growth in enterprise, education, and creative industry verticals.

Key Responsibilities

Strategic Planning & Execution

Design and execute annual and quarterly B2B marketing calendars across OEMs and verticals.

Define budget allocations, MDF utilization, and ROI goals for each brand campaign.

Manage marketing dashboards, funding trackers, and cost-performance reports.

Plan and execute 360 campaigns combining digital, physical, and partner channels.

Event & Experience Marketing

Conceptualize, plan, and execute multi-city events, workshops, and summits (Apple Education, Autodesk M&E, Lenovo AI, etc.).

Manage venue selection, production, swags, guest curation, creatives, and logistics.

Create and monitor end-to-end event financials from budgeting to settlement.

Ensure post-event documentation, reporting, and ROI submissions to OEM partners.

Digital & Campaign Marketing

Lead LinkedIn, Meta, and Google Search campaigns for Apple, Autodesk, and other OEMs.

Oversee content creation, landing pages, and creative design for ongoing digital activities.

Work with internal/external teams to deliver campaign assets, UTM tracking, analytics, and conversion metrics.

Manage email automation, lead funnels, and nurturing flows for B2B clients.

Partner & OEM Management

Serve as the primary liaison between Sniper and OEM marketing teams (Apple, Autodesk, Lenovo, etc.).

Coordinate for approvals, MDF claims, co-branding compliance, and creative guidelines.

Present quarterly marketing plans, ROI reports, and event proposals to partner managers.

Ensure timely submissions and post-event documentation for funding compliance.

Creative Direction & Brand Positioning

Guide design and messaging for campaign creatives, event branding, social media, and web pages.

Work with design teams to maintain Snipers visual identity across all OEM alliances.

Drive innovative storytelling, customer testimonials, and video content.

Performance & ROI Tracking

Maintain detailed financial dashboards for funding vs. cost vs. profit analysis.

Analyze campaign effectiveness, lead generation, and pipeline contribution.

Continuously optimize spend efficiency and achieve 2x ROI targets across activities.

Team & Operations Management

Mentor marketing executives, coordinators, and vendors to ensure timely delivery.

Collaborate cross-functionally with Sales, BD, Design, and Finance.

Maintain organized systems for approvals, claims, and marketing documentation.

Required Skills & Competencies

Strong expertise in B2B marketing, OEM alliances, and partner-funded programs.

Proven ability to plan and execute 360 events and campaigns independently.

Strong knowledge of digital marketing tools (LinkedIn Ads, Meta Ads, Google Ads).

Proficiency in marketing analytics, budget tracking, and ROI computation.

Excellent communication, negotiation, and presentation skills.

Experience in vendor management, creative briefing, and content direction.

Working knowledge of Microsoft 365 Business Suite, design coordination, and CRM tools.

Preferred Experience

4 to 8 years of marketing experience, with 3+ years in B2B/OEM marketing.

Experience handling Apple, Autodesk, or similar tech/OEM partnerships preferred.

Background in Visual Communication, Marketing, or Business Management.

Key KPIs

Marketing ROI (2x)

MDF Fund Utilization Efficiency

Lead Quality & Conversion Rate

Event Success Metrics & Attendance

Campaign Performance (CTR, CPL, Pipeline Value)

Partner Satisfaction & Renewal Rates