Manager - Performance Marketing

About Us

PlayShifu is one of the fastest-growing technology startups creating award-winning smart educational toys that make people say, "I wish I had them in my childhood" We're scaling our brand online, working across multiple marketing channels to acquire new customers aggressively. If you have a passion for data-driven digital marketing, a relentless growth mindset, and the agility to tackle new challenges, read on

About The Team

The marketing team at PlayShifu drives our brand's growth and success. This team is a unique mix of creative and analytical thinkers, high-energy executors, and continuous experimenters who are passionate about their craft. We thrive on new ideas, collaborative thinking, and setting high standards for quality and impact

What You'll Do

• Set the Vision & Roadmap:
   Define and execute a comprehensive performance marketing roadmap with an ROI and RoAS-driven approach across Meta, Google & Quick Commerce in India and the US.
• Optimise Ad Performance:
   Lead end-to-end management of paid media campaigns, focusing on channel strategy, targeting, bidding, ad placement, and creative testing to maximise conversions and drive down CPAs.
• Advanced Pixel & Tracking Implementation:
   Manage pixel integrations, event tracking, and conversion APIs on Meta & Google, ensuring accurate data flow and attribution with a firm grasp of and back-end requirements.
• Conversion Rate Optimisation (CRO):
   Collaborate with design and development teams to optimise website UX and create high-converting landing pages, using data-driven insights for continuous A/B testing and experimentation.
• Cross-Functional Campaigns:
   Drive campaigns to create buzz, drive awareness, and build momentum for new product launches.
• Data-Driven Decisions:
   Conduct ongoing analysis for targeting, retargeting, audience expansion, keyword performance, and organic traffic trends, using data to optimise ad spend, SEO efforts, and creative assets.
• Automation & Analytics:
   Leverage marketing automation and analytics platforms to streamline reporting, assess performance, and drive strategic adjustments for optimal growth.
• Additionally, it's good to have a decent grasp on SEO strategies, covering on-page SEO, technical SEO, and keyword research to drive organic traffic.

What We're Looking For

• Technical Expertise in Performance Marketing:
   Proficient in managing and optimising ads across Meta, Google, and Quick Commerce, with a strong understanding of advanced tracking solutions, including Meta Pixel, Google Tag Manager, and server-side tracking.
• Analytical and Data-Driven:
   Skilled in using analytics platforms (Google Analytics, Google Search Console, etc.) and conversion tracking tools to monitor performance, identify trends, and make data-backed decisions.
• Experience in Campaign Automation:
   Familiarity with automation tools and a keen understanding of integrating them into campaign workflows for maximum efficiency.
• Innovative CRO Approaches:
   Ability to drive creative solutions for CRO, including new ad formats, landing page designs, and keyword strategies, focusing on continuous testing and improvement.
• Adaptability in a Fast-Paced Environment:
   A keen understanding of the dynamic nature of digital marketing, with the flexibility to pivot strategies based on performance data and industry changes.

What We Offer

• Innovative Product Portfolio:
   Work on some of the most creative consumer products, designed and developed in India for a global audience.
• Talented and Motivated Team:
   Join a highly skilled team passionate about building, learning, and growing.
• Growth and Development Opportunities:
   Enhance your skills through challenging projects, learning resources, and exposure to multiple global markets.
• Competitive Compensation:
   We value your expertise and offer a competitive salary.
• Perks and Work Culture:
   Enjoy endless snacks, team lunches, regular events, and a vibrant central office location.