Digital Marketing Specialist

Company Description

PiLog Group, established in 1996, is a global leader in Master Data Quality Solutions focusing on various master data domains across industries. PiLog offers Master Data Governance suite compliant with ISO standards, providing services in Supply-Chain, Enterprise, and Asset Lifecycle management. The company's solutions include products and functional modules for Data Harmonization, Normalization, Classification, Quality, Transformation, Migration, and Visualization, recognized by Gartner and InfoTech.

�� We Are Hiring Digital Marketing Specialist at PiLog ��

Experience: 2-4 years

Location: Gachibowli (Hyderabad)

Job Summary:

We are seeking a results-driven Digital Marketing Specialist to plan, execute, and optimize paid advertising campaigns across
Google Ads, Meta (Facebook & Instagram) Ads
, and
LinkedIn Ads
. The ideal candidate will be responsible for driving lead generation, brand visibility, and conversions through strategic campaign management.

Key Responsibilities:1. Google Ads

· Plan, create, and manage PPC campaigns across Search, Display, YouTube, and Performance Max.

· Conduct detailed
keyword research
, ad copy creation, and
A/B testing
 for continuous performance improvement.

· Optimize
CPC, CTR, Quality Score
, and conversion rate through data-driven analysis.

· Set up and manage
conversion tracking
 via Google Tag Manager and Google Analytics.

· Prepare detailed
performance reports
 and ROI analysis.

· Stay updated with
Google Ads best practices, bidding strategies, and algorithm changes
.

2. Meta Ads (Facebook & Instagram)

· Develop and manage
Meta Ads campaigns
 focused on brand awareness, engagement, and lead generation.

· Define
audience targeting
 using demographics, interests, lookalikes, and retargeting strategies.

· Create and optimize
ad creatives
 (images, videos, copy) to maximize performance.

· Monitor campaign metrics such as
CTR, CPM, CPL, and ROAS
.

· Conduct
A/B testing
 for ad creatives and placements.

· Collaborate with the creative team to align messaging with brand goals.

3. LinkedIn Ads

· Create and manage
LinkedIn Sponsored Content, InMail, and Lead Gen Form campaigns
 targeting B2B audiences.

· Define
account-based marketing (ABM) strategies
 for reaching decision-makers.

· Optimize campaigns for
lead quality and engagement
.

· Monitor analytics and adjust bidding, targeting, and ad copies to improve ROI.

· Coordinate with sales and marketing teams for
lead nurturing workflows
 from LinkedIn campaigns.

4. Analytics and Reporting

· Track, measure, and report performance across all paid platforms using
Google Analytics, Meta Insights, and LinkedIn Campaign Manager
.

· Provide actionable insights and recommendations to improve campaign effectiveness.

· Maintain campaign documentation, budget reports, and KPI dashboards.

5. Additional Requirements

· Manage
monthly ad budgets
 efficiently and ensure spending aligns with business goals.

· Strong understanding of
funnel marketing, attribution models, and conversion optimization
.

· Stay up to date with
latest trends in digital marketing, AI-driven ad optimization tools
, and competitor activities.

Qualifications & Skills

· Bachelor's degree in Marketing, Business, or a related field.

· 2–4 years of hands-on experience managing paid campaigns on Google, Meta, and LinkedIn within the IT industry.

· Certification in
Google Ads
,
Meta Blueprint
, or
LinkedIn Marketing
 (preferred).

· Strong analytical skills and proficiency with tools like
Google Analytics, Tag Manager, and Excel/Sheets
.

· Creative mindset with the ability to collaborate with content and design teams.

· Excellent written and verbal communication skills.

Performance Metrics (KPIs)

· Cost per Lead (CPL)

· Click-Through Rate (CTR)

· Conversion Rate (CVR)

· Return on Ad Spend (ROAS)

· Lead Quality & Volume

· Campaign ROI and Budget Efficiency

Job Title:

LinkedIn / Social Media Marketing & Content Planning Specialist

Experience:
 2–4 years of hands-on experience in managing
LinkedIn Marketing, Content Strategy, and Social Media Campaigns
 (preferably in the IT or B2B field).

Key Responsibilities:

· Plan, create, and execute LinkedIn marketing strategies to enhance brand presence, engagement, and lead generation.

· Manage company and showcase pages, ensuring consistent and professional representation.

· Develop and manage monthly content calendars aligned with campaigns, events, and marketing goals.

· Write and optimize posts, carousels, and articles for maximum engagement and reach.

· Support paid LinkedIn campaigns (sponsored posts, InMail, lead gen forms) and track performance.

· Engage with followers, respond to comments, and participate in relevant industry conversations.

· Monitor analytics, track performance metrics, and prepare reports on engagement and reach.

· Coordinate with the design and digital marketing teams to ensure creative alignment.

· Stay updated with LinkedIn trends, algorithm updates, and competitor activity.

· Repurpose event highlights, webinars, and blogs into social media content.

Required Skills:

· Strong knowledge of
LinkedIn algorithm
, content trends, and engagement strategies.

· Excellent copywriting skills with a B2B tone and professional storytelling ability.

· Hands-on experience with
LinkedIn Campaign Manager
 and other scheduling tools.

· Knowledge of
Canvas / Adobe tools
 for content creation.

· Basic understanding of analytics tools like Google Analytics or native LinkedIn Insights.

· Strong organizational and planning skills with attention to detail.