Manager — Digital Marketing
4 days ago
Location: Coimbatore / Kerala / - On field / Full time.
. University /Institutions /college experience Must require.
LinkedIn blurb:
Lead paid & organic digital programs for a multi-program university. Manage SEO, SEM, social, campaign performance and CRO to drive leads and lower cost per enrolment.
Role summary:
Plan and execute the end-to-end digital funnel: performance marketing (Google/Facebook/LinkedIn), SEO, content amplification, tracking & analytics, landing page optimisation, and integrated campaign measurement tied to admissions.
Key responsibilities
Plan & run paid search, display, social media & programmatic campaigns aligned to admissions calendar.
Own SEO strategy for program pages, content clusters, and technical SEO.
Implement tracking (UTM, GA/GA4, pixel, CRM integration) and dashboarding for L2/L3 attribution.
Work with content and design to build high-conversion landing pages and nurture sequences.
Optimize cost-per-lead (CPL) and cost-per-enrolment (CPE) while maintaining lead quality.
Manage agency relationships and budget allocation.
Required
4–8 years in digital marketing with 2+ years in performance-focus roles in higher education or professional services.
Hands-on SEM, SEO, and analytics experience; comfortable with GA4, Tag Manager, Ads Manager.
KPIs
CPL: Achieve CPL 300 target (example: INR 350) per program.
Lead volume: Deliver 10 K qualified digital leads/month.
SEO growth: Increase organic sessions for program pages , top 3 ranking for NGI with priority keywords.
Conversion Rate: 10%
Attribution: Increase MQL → SQL conversion tracked in CRM by 75%.
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