Manager — Digital Marketing

4 days ago


Palakkad, Kerala, India Nehru Group of Institutions Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Location: Coimbatore / Kerala / - On field / Full time.

. University /Institutions /college experience Must require.

LinkedIn blurb:

Lead paid & organic digital programs for a multi-program university. Manage SEO, SEM, social, campaign performance and CRO to drive leads and lower cost per enrolment.

Role summary:

Plan and execute the end-to-end digital funnel: performance marketing (Google/Facebook/LinkedIn), SEO, content amplification, tracking & analytics, landing page optimisation, and integrated campaign measurement tied to admissions.

Key responsibilities

Plan & run paid search, display, social media & programmatic campaigns aligned to admissions calendar.

Own SEO strategy for program pages, content clusters, and technical SEO.

Implement tracking (UTM, GA/GA4, pixel, CRM integration) and dashboarding for L2/L3 attribution.

Work with content and design to build high-conversion landing pages and nurture sequences.

Optimize cost-per-lead (CPL) and cost-per-enrolment (CPE) while maintaining lead quality.

Manage agency relationships and budget allocation.

Required

4–8 years in digital marketing with 2+ years in performance-focus roles in higher education or professional services.

Hands-on SEM, SEO, and analytics experience; comfortable with GA4, Tag Manager, Ads Manager.

KPIs

CPL: Achieve CPL 300 target (example: INR 350) per program.

Lead volume: Deliver 10 K qualified digital leads/month.

SEO growth: Increase organic sessions for program pages , top 3 ranking for NGI with priority keywords.

Conversion Rate: 10%

Attribution: Increase MQL → SQL conversion tracked in CRM by 75%.



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