Digital Lead Generator

4 days ago


Palakkad, Kerala, India Nehru Group of Institutions Full time ₹ 4,00,000 - ₹ 12,00,000 per year

Location: Onsite

Reports to: Manager – Digital Marketing / Head – Admissions

LinkedIn blurb:

Performance lead generator to manage inbound lead qualification via landing pages, chatbots, paid campaigns & lead scoring. Univ experience required.

Role summary:

Responsible for growing a predictable inbound pipeline using landing pages, paid campaigns, chat bots/WhatsApp flows, and lead-scoring rules to push high-quality leads to admissions teams.

Key responsibilities

Create and optimise landing pages and lead magnets; implement chat/WhatsApp flows for conversion.

Work with digital manager to implement paid campaigns and A/B tests aimed at lead quality.

Implement lead scoring & qualification rules in CRM and ensure handover to admissions.

Monitor CPL and lead quality; recommend creative and funnel fixes.

QA lead data and enrich leads with program tags and intent scores.

Required

2–5 years in lead generation for education/ed-tech; strong CRM and marketing automation skills.

Comfortable with no-code landing page builders, chatbot platforms, and UTMs/analytics.

KPIs

Qualified leads/month ≥ 10 K.

CPL vs target ≤ 75%.

Lead-to-MQL conversion ≥ 12% and MQL→SQL rate ≥ 10%.

Chatbot lead completion rate ≥ 75%.



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