Digital Lead Generator
1 week ago
Location: Onsite
Reports to: Manager – Digital Marketing / Head – Admissions
LinkedIn blurb:
Performance lead generator to manage inbound lead qualification via landing pages, chatbots, paid campaigns & lead scoring. Univ experience required.
Role summary:
Responsible for growing a predictable inbound pipeline using landing pages, paid campaigns, chat bots/WhatsApp flows, and lead-scoring rules to push high-quality leads to admissions teams.
Key responsibilities
Create and optimise landing pages and lead magnets; implement chat/WhatsApp flows for conversion.
Work with digital manager to implement paid campaigns and A/B tests aimed at lead quality.
Implement lead scoring & qualification rules in CRM and ensure handover to admissions.
Monitor CPL and lead quality; recommend creative and funnel fixes.
QA lead data and enrich leads with program tags and intent scores.
Required
2–5 years in lead generation for education/ed-tech; strong CRM and marketing automation skills.
Comfortable with no-code landing page builders, chatbot platforms, and UTMs/analytics.
KPIs
Qualified leads/month ≥ 10 K.
CPL vs target ≤ 75%.
Lead-to-MQL conversion ≥ 12% and MQL→SQL rate ≥ 10%.
Chatbot lead completion rate ≥ 75%.
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