Brand Manager

6 days ago

Mumbai, Maharashtra, India Cholayil Private Limited Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Title:
Brand Manager – Innovation

Location:
Thane, Mumbai

Department:
Marketing

Number of Positions:
1

Qualification & Experience

  • Education:
    MBA/PGDM from a Tier 1 or Tier 2 Business School
  • Experience:
    5–6 years of relevant experience in brand management and new product development (NPD) within the FMCG sector

Key Skills & Competencies

  • Strong understanding of
    consumer insights
    and behavior
  • Proven track record in
    New Product Development (NPD)
    — from ideation to execution
  • Expertise in
    creative strategy, brand storytelling, and communication development
    across ATL, BTL, and digital platforms
  • High level of
    project management
    and
    cross-functional leadership
    capability
  • Proficiency in
    data-driven marketing decisions
    , leveraging tools such as
    Nielsen
    and
    IMRB HHP
  • Excellent
    communication, presentation, and stakeholder management
    skills
  • Prior experience in
    competitive, high-penetration FMCG categories
    (e.g., soaps, oils, talc) preferred
  • Strong passion for
    innovation, experimentation, and trendspotting
    in consumer products

Key Responsibilities

  • Lead the innovation pipeline
    for the brand — identify and size new business opportunities aligned with consumer trends and brand strategy
  • Manage the
    end-to-end NPD lifecycle
    : concept creation, consumer validation, formulation, packaging design, pricing strategy, and launch execution
  • Develop and implement
    brand and communication strategies
    to drive awareness, consideration, and trial for new launches
  • Partner with
    research, creative, and media agencies
    to develop impactful campaigns
  • Collaborate with
    R&D, Packaging, Operations, and Finance
    teams to ensure flawless project execution
  • Drive
    creative and artwork development
    aligned with brand guidelines
  • Monitor
    brand performance metrics
    (RMS, HHP, brand health scores) and identify growth opportunities
  • Conduct
    post-launch evaluations
    to derive insights and build learnings for future innovation
  • Undertake
    regular market visits
    to stay updated on consumer trends, competition, and retail execution

Ideal Candidate Profile

A strategic yet hands-on marketer who thrives on bringing innovative ideas to life. Someone with strong analytical rigor, creative acumen, and execution excellence—capable of turning consumer insights into market-winning innovations.

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