Marketing Executive

2 weeks ago

Gurgaon, Haryana, India Adm Agro Industries Full time ₹ 4,00,000 - ₹ 8,00,000 per year

Job Summary:

We are seeking a proactive and detail-oriented professional to join our marketing and business intelligence team in a Marketing Executive role. The ideal candidate will support the end-to-end execution of brand initiatives, ensuring seamless coordination across digital marketing, ATL/BTL campaigns, media planning, and packaging operations. This role requires strong multi-stakeholder management skills and the ability to drive operational excellence in all brand-related activities.

Your Responsibilities

  • Work closely with media planners and buyers to ensure optimal media mix and effective execution.
  • Create relevant documentations such as POs and MRNs for all marketing related operations.
  • Assist in executing digital campaigns across platforms (Google, Meta, YouTube, etc.); Liaise with digital agencies for campaign setup and performance tracking.
  • Analyze post-campaign reports to identify insights and areas for improvement.
  • Manage the end-to-end packaging development process from artwork release to procurement and delivery of final printed materials.
  • Liaise with design agencies, procurement, and manufacturing teams to ensure timely and quality output.
  • Act as the operational point of contact across cross-functional teams including procurement, supply chain, sales, QA, and legal.
  • Monitor daily prices and analyze competitor trends across geographies for oils and pulses. Develop and maintain performance dashboards for the same.
  • Track and maintain sales data from ADM promoter network, quick commerce platforms and customer purchase trends.
  • Monitor SKU ratings and performance metrics across platforms to drive product optimization and better visibility.

Required Qualification and Experience:

  • Fresher/ Experience of 6 months to 2 years in handling digital platforms, data analysis & cross functional stakeholder management.
  • Bachelors/MBA degree in Marketing or related field.
  • Knowledge of Microsoft excel and Powerpoint; knowledge of Power BI/SQL is bonus.

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