Social Media And Digital Marketing Manager

3 days ago


Ludhiana, Punjab, India Phoenix International Full time US$ 90,000 - US$ 1,20,000 per year

Role & responsibilities

1. E-commerce & Shopify Management

  • Manage, update, and optimize the Shopify store, ensuring smooth customer experience.
  • Upload and maintain product listings, images, descriptions, and pricing.
  • Implement SEO best practices for product pages to improve search visibility.
  • Monitor and manage inventory, orders, returns, and customer service escalations.
  • Analyze Shopify analytics to track sales performance and identify improvement areas.
  • Coordinate with design, operations, and logistics teams to ensure timely product launches.

2. Social Media Strategy & Management

  • Develop and execute social media strategies across Instagram, Facebook, LinkedIn, Pinterest, and other relevant platforms.
  • Create and schedule engaging content including posts, reels, stories, and ads.
  • Monitor trends, hashtags, and competitors to keep content fresh and relevant.
  • Manage community engagementresponding to comments, DMs, and queries.
  • Collaborate with influencers and brand ambassadors for campaigns.

3. Digital Marketing & Growth

  • Plan and execute paid ad campaigns on Facebook, Instagram, and Google Ads.
  • Track KPIs such as ROAS, engagement rate, click-through rate, and conversions.
  • Run email marketing campaigns, newsletters, and retargeting ads.
  • Optimize landing pages and run A/B tests to improve conversion rates.


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