Social Media Manager
3 days ago
Social Media Executive / Manager
Can be full time / freelancer
Should have Ability to work independently
Location : Ludhiana
Industry : Into Crystals and Gems / Agarbati Business
Key Responsibilities :
- Develop and implement effective social media strategies aligned with company's vision.
- Create, schedule, and manage engaging content (posts, reels, stories, videos) for Instagram, Facebook, LinkedIn, YouTube, and other platforms.
- Design and manage Meta Ads creatives (Facebook & Instagram) for promotions and lead generation.
- Plan and execute social media boosts to increase reach, engagement, and conversions.
- Manage monthly content calendars and campaigns, ensuring alignment with ongoing competitions and projects.
- Analyze and report performance metrics (engagement, reach, ROI, leads) with actionable insights.
- Respond promptly to comments, messages, and community interactions.
- Collaborate with design, content, and operations teams to maintain consistent branding and messaging.
- Keep up with the latest social media trends, algorithms, and competitor strategies.
- Explore influencer and partnership opportunities for brand growth.
- Build and grow companys online community by increasing followers, strengthening audience engagement, and expanding brand reach across platforms.
- Manage and guide the social media team, ensuring efforts are channelized in the right direction for maximum impact.
Key Skills & Qualifications
- Bachelors degree in marketing, Communications, or a related field (preferred).
- 3+ years of proven experience as a Social Media Executive / Manager or in a similar digital marketing role.
- Hands-on experience in running paid campaigns and social media boosts.
- Strong skills in creating Meta Ads creatives and campaign management.
- Good understanding of SEO, hashtags, and social media analytics.
- Excellent copywriting and storytelling skills tailored for an art-driven audience.
- Creative thinker with strong attention to detail and aesthetics.
- Ability to work independently
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