Growth Marketing Manager

6 days ago

Noida, Uttar Pradesh, India PW (PhysicsWallah) Full time


We're Hiring: Category Growth Manager – D2C | Physics Wallah (PW)


Location:
Noida (On-site) |
6 Days Working
|
Full-time


Experience:
3–6 years (Preferably from a Kids D2C background; Shopify experience is a plus)


About Physics Wallah (PW):

Physics Wallah (PW) is India's most trusted EdTech brand, empowering millions of students across the nation with quality and affordable education.

Now, we're expanding into the
D2C commerce space
, bringing innovative learning products directly to our customers.

We're on the lookout for a
Category Growth Manager – D2C
who can combine analytical thinking, marketing expertise, and growth strategy to scale our next-generation product categories.


What You'll Do:

  • Drive D2C Sales Growth:
    Own revenue, traffic, and conversion for PW's D2C website (Shopify) and marketplaces — Amazon, Flipkart, Meesho, Zepto, Instamart, and global platforms (Amazon USA).
  • Performance Marketing:
    Run Meta, Google, and affiliate campaigns to optimize CAC, ROAS, and repeat rate.
  • Website Optimization:
    Improve landing pages, funnels, and A/B tests to boost conversion rates.
  • Retention & CRM:
    Lead email, WhatsApp, and loyalty campaigns to enhance customer lifetime value.
  • Analytics & Insights:
    Track sales, traffic, and marketing metrics to identify growth opportunities.
  • Product Launches:
    Collaborate with category and design teams to launch new SKUs on D2C channels.
  • Cross-Functional Collaboration:
    Partner with marketing, tech, ops, and product teams for seamless execution.


What We're Looking For:

  • 3–6 years of experience in
    D2C / E-commerce category management or growth
    .
  • Hands-on with
    Shopify, Google Analytics, Meta Ads Manager, CRM tools
    .
  • Strong data-driven mindset with a passion for scaling categories.
  • Excellent communication, creativity, and ownership mindset.
  • Prior experience with
    Kids D2C brands
    is a big plus


Why Join PW:

  • Be part of
    India's fastest-growing learning & lifestyle brand.
  • Work with a
    high-energy, innovation-first
    team that celebrates growth and impact.
  • Uncapped learning & career potential
    in a fast-scaling D2C vertical.
  • Thrive in a culture that rewards ownership, ideas, and results.


How to Apply:

Apply directly here on
LinkedIn

or

Send your resume to

with the subject line →
"Application – Category Growth Manager (D2C)"

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