Social Media

About Dentsu India:

Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, Dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.

Part of Dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

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Role summary:

Job Title:
Social Media & Content Executive

Location: Mumbai

Total experience:
1+ yrs

Role Overview

We are seeking a motivated and creative
Social Media & Content Executive
to join our team, a leading creative production house specializing in social media video content. This role is designed for early professionals who are passionate about digital content, social platforms, and storytelling. As a Social Media Trainee, you will gain hands-on experience in conceptualizing, creating, publishing, and analyzing video-first content while supporting the wider creative and strategy teams.

Key Responsibilities

Content Ideation & Support

• Assist in brainstorming and developing engaging content ideas for social media video formats (Reels, Shorts, YouTube).
• Research cultural trends, memes, hashtags, and viral formats to inspire creative storytelling.
• Support in drafting captions, hooks, scripts, and basic copy aligned with brand voice.

Content Production Coordination

• Collaborate with creative producers, editors, and designers to ensure smooth execution of video content.
• Provide logistical and operational support during shoots and post-production processes.
• Assist in preparing content calendars and ensuring deadlines are met.

Publishing & Channel Management

• Support the scheduling and publishing of content across Instagram, YouTube, LinkedIn, and other platforms.
• Maintain content trackers and ensure adherence to posting schedules.
• Coordinate with internal stakeholders to manage approvals and quality checks before publishing.

Performance Tracking & Reporting

• Monitor social media analytics and prepare basic reports on reach, engagement, and performance.
• Identify insights and share learnings with the strategy and creative teams to improve future content.

Learning & Development

• Stay updated on the latest social media features, cultural trends, and audience behaviors.
• Actively participate in internal brainstorms, training sessions, and workshops.
• Demonstrate a willingness to learn tools and processes used in content creation and distribution.

Key Skills & Competencies

• Strong interest in social media platforms (Instagram, YouTube, TikTok, LinkedIn).
• Creative thinker with a passion for storytelling and digital-first content.
• Good written and verbal communication skills.
• Basic understanding of content creation, editing, or social media analytics (a plus).
• Ability to multitask, manage time effectively, and work in a collaborative environment.
• Curiosity, adaptability, and eagerness to learn in a fast-paced agency environment.

Qualifications

• Bachelor's degree in Mass Communication, Media Studies, Marketing, Journalism, or related field.
• 1+ years of professional experience (internship or project experience in social media is a plus).
• Demonstrated interest in social media content creation (personal projects, student work, or active social presence preferred).

Employment Type: Full Time

Location: Mumbai (Andheri)