Content Strategist

20 hours ago


Udaipur, Rajasthan, India TIGI HR Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Content Strategist

Experience: 7-10 yrs

Requirements

  • 7–10 years of proven experience in content strategy, editorial planning, and performance-driven content initiatives.
  • Ability to transform brand positioning into effective editorial strategies that align with marketing and business goals.
  • Skilled in developing and managing both long-form and short-form content calendars aligned with keyword intent and funnel stages (TOFU, MOFU, BOFU).
  • Strong analytical mindset with expertise in audience research, competitor analysis, and content audits using tools like
    Ahrefs
    ,
    SEMrush
    ,
    Google Analytics
    , and
    SurferSEO
    .
  • Experienced in creating tone and messaging frameworks to maintain a consistent brand voice across platforms and formats.
  • Proficient in designing engaging content structures with compelling hooks, clear narratives, and persuasive CTAs.
  • Adept at mentoring content teams through structured review processes and feedback mechanisms.
  • Collaborative approach to work with SEO, Design, and Social teams for cohesive multi-channel execution.
  • Data-driven mindset with the ability to analyze performance metrics and refine strategies for continual growth.

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