Content Strategist
5 days ago
Job Summary
We are seeking a creative and versatile Content Strategist to lead the planning, creation, and distribution of engaging content across digital platforms. This role demands a deep understanding of social media, blogging, SEO, customer engagement, and modern content tools — including AI-powered solutions. The ideal candidate will collaborate across product, research, and community teams to ensure content is strategic, brand-aligned, and performance-driven.
Key Responsibilities
Content Strategy & Execution
- Develop and execute a multi-platform content strategy aligned with brand identity and business objectives.
- Maintain editorial calendars for blogs, social media, videos, and campaign content.
- Ensure timely and consistent content delivery across all platforms and group companies.
- Structure content for clarity, strategic alignment, and audience engagement.
- Leverage AI tools (like ChatGPT, Jasper, SurferSEO, etc.) for ideation, drafting, optimization, and productivity.
- Conduct keyword research to optimize blogs and digital content for SEO.
Blog & Content Creation
- Write and edit insightful blog posts, social media content, scripts, and marketing assets.
- Collaborate with subject matter experts to create high-value, original content.
- Experiment with formats such as interactive posts, carousels, reels, and infographics to boost engagement.
Social Media & Community Engagement
- Plan and produce relevant, trending, and brand-aligned content for Instagram, LinkedIn, YouTube, and more.
- Engage with potential customers through comments, DMs, and interactive content.
- Create onboarding journeys and welcome flows for new community members.
- Lead regular community activities and content-driven interactions to build loyalty and engagement.
Cross-functional Collaboration & Marketing Support
- Support go-to-market strategies with content for product launches, updates, and campaigns.
- Use insights from market trends, product research, and customer feedback to shape messaging.
- Partner with product, design, and community teams to deliver unified brand communication.
Competitor & Market Research
- Conduct ongoing competitive content analysis and industry research.
- Identify content gaps, audience opportunities, and emerging trends.
- Present data-backed insights to guide editorial and creative direction.
Requirements
- Bachelor's degree in Communications, Journalism, Marketing, or a related field (Master's degree is a bonus).
- Minimum 2 years of experience in content strategy, digital marketing, or content creation.
- Excellent writing, editing, and storytelling abilities with a sharp eye for detail.
- Understanding of SEO, keyword research tools, and content performance tracking.
- Experience with AI-powered content tools (e.g., ChatGPT, Jasper, Grammarly, SurferSEO, Canva Magic Write).
- Comfortable learning and integrating new-age tools to enhance productivity and content performance.
- Familiarity with social media engagement tactics and community management.
- Basic graphic and video editing skills (e.g., Adobe Photoshop, Canva, CapCut, or equivalents).
- Proven ability to work cross-functionally and manage content timelines in a fast-paced, agile environment.
Preferred Skills
- Experience in video scripting, short-form content creation, and editing.
- Experience working with community-led brands or social-first marketing strategies.
- Proficiency in content management systems like WordPress.
- Working knowledge of analytics platforms like Google Analytics, Meta Insights, or Looker Studio.
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