Ecommerce Email Marketing Specialist
3 days ago
Key Responsibilities:
- Plan and execute email marketing campaigns for ecommerce promotions, new product launches, and seasonal offers.
- Create and manage automated workflows (welcome series, abandoned cart, post-purchase, win-back).
- Write engaging and conversion-focused email content aligned with brand voice.
- Segment audiences based on purchase behavior, demographics, and engagement.
- Monitor and optimize email performance metrics (open rate, CTR, conversion rate, unsubscribe rate).
- Conduct A/B testing for subject lines, visuals, and CTAs.
- Work closely with design and ecommerce teams to ensure brand consistency and effective product presentation.
- Ensure compliance with email marketing laws (CAN-SPAM, GDPR).
- Use tools like Klaviyo, Mailchimp, Omnisend, or HubSpot to manage campaigns.
Requirements:
- 1–3 years of experience in email marketing, preferably in ecommerce.
- Proficiency with email automation platforms (Klaviyo, Mailchimp, etc.).
- Strong copywriting and visual sense for ecommerce storytelling.
- Analytical mindset; ability to interpret campaign data and make improvements.
- Basic understanding of Shopify, WooCommerce, or other ecommerce platforms is a plus.
Job Type: Full-time
Pay: ₹10, ₹20,000.00 per month
Work Location: In person
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