Ecommerce Email Marketing Specialist

4 days ago


Pitampura, Delhi, India DrowDigital Full time

Key Responsibilities:

  • Plan and execute email marketing campaigns for ecommerce promotions, new product launches, and seasonal offers.
  • Create and manage automated workflows (welcome series, abandoned cart, post-purchase, win-back).
  • Write engaging and conversion-focused email content aligned with brand voice.
  • Segment audiences based on purchase behavior, demographics, and engagement.
  • Monitor and optimize email performance metrics (open rate, CTR, conversion rate, unsubscribe rate).
  • Conduct A/B testing for subject lines, visuals, and CTAs.
  • Work closely with design and ecommerce teams to ensure brand consistency and effective product presentation.
  • Ensure compliance with email marketing laws (CAN-SPAM, GDPR).
  • Use tools like Klaviyo, Mailchimp, Omnisend, or HubSpot to manage campaigns.

Requirements:

  • 1–3 years of experience in email marketing, preferably in ecommerce.
  • Proficiency with email automation platforms (Klaviyo, Mailchimp, etc.).
  • Strong copywriting and visual sense for ecommerce storytelling.
  • Analytical mindset; ability to interpret campaign data and make improvements.
  • Basic understanding of Shopify, WooCommerce, or other ecommerce platforms is a plus.

Job Type: Full-time

Pay: ₹10, ₹20,000.00 per month

Work Location: In person



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