Paid Media Buyer
2 days ago
Job Overview:
We are looking for a
results-driven PPC Specialist
to manage and optimize paid campaigns across Google Ads, Meta Ads (Facebook/Instagram), and other advertising platforms. The ideal candidate should have strong analytical skills, hands-on experience with ad platforms, and the ability to drive measurable ROI through paid campaigns.
Key Responsibilities:
- Plan, create, and manage
Google Ads, Facebook Ads, Instagram Ads, and other PPC campaigns
. - Conduct
keyword research
, competitor analysis, and ad copy testing to maximize campaign performance. - Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS, etc.).
- Optimize ad campaigns to improve conversions and lower costs.
- Prepare and present
weekly/monthly performance reports
. - Collaborate with the design and content teams to create high-performing ad creatives.
- Stay updated on the latest
digital advertising trends, platform updates, and best practices
.
Required Skills & Qualifications:
- 2–3 years of proven experience managing PPC campaigns.
- Hands-on experience with
Google Ads, Facebook Ads Manager, and Google Analytics
. - Strong analytical, reporting, and decision-making skills.
- Knowledge of
conversion tracking, remarketing, and audience segmentation
. - Google Ads certification (preferred).
- Excellent communication and attention to detail.
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