Digital Media Buyer

1 week ago

Mohali, Punjab, India Lytegen Full time ₹ 5,00,000 - ₹ 12,00,000 per year
About the Role

We're looking for a results-driven Digital Media Buyer to take full ownership of our Meta campaigns (Facebook/Instagram). This is not just a "launch and forget" role — we need someone who lives in the data, thinks strategically, and executes with precision. You'll manage large budgets, multiple creatives, and campaigns across different audiences — ensuring performance, scalability, and profitability.

Key Responsibilities
  • Plan, launch, and optimize Meta (Facebook/Instagram) ad campaigns end-to-end.
  • Manage multiple campaigns and creatives simultaneously, ensuring A/B testing and performance tracking.
  • Analyze campaign data daily and adjust strategies to maximize ROI.
  • Develop full-funnel strategies (awareness, retargeting, conversion).
  • Collaborate with creative/design teams to brief and refine ad assets.
  • Provide regular performance reports with clear insights and recommendations.

Stay up-to-date with platform updates, trends, and best practices.

Requirements
Required Skills
  • Proven expertise in Meta Ads Manager with hands-on management of large-scale budgets.
  • Strong analytical mindset: ability to read data, spot trends, and pivot strategies quickly.
  • Deep understanding of audience targeting, bidding strategies, attribution, and pixel/tracking setups.

  • Experience managing multiple creatives and running structured A/B tests.

  • Excellent communication skills and accountability — must be on top of every detail.

Qualifications
  • 2+ years of experience running Meta campaigns at scale (agency or brand side).
  • Demonstrated success in driving measurable results (leads, sales, ROAS).
  • Strong command of campaign tracking tools (Google Analytics, Meta reporting, etc.).
  • Comfortable managing budgets ranging from mid-five figures to six figures monthly.

Who We're Looking For

  • Someone obsessed with execution and results, not just theory.
  • Highly organized and proactive — the type of person who catches issues before they become problems.
  • A professional who thrives in a fast-moving environment and takes full ownership of outcomes.
  • Leadership skills are a plus for future growth, but right now we're prioritizing execution and sharpness.
Benefits
  • Competitive Compensation – Attractive salary package with performance-based incentives.
  • Global Exposure – Direct collaboration with U.S. leadership and cross-border teams.
  • Career Growth – Clear progression path toward senior leadership roles in a fast-scaling company.
  • Impact-Driven Work – Be part of the renewable energy sector and contribute to sustainability.
  • Professional Development – Opportunities to lead cross-functional projects, implement global best practices, and upskill through learning initiatives.
  • Collaborative Culture – Work with driven, talented peers in an inclusive and supportive environment.
  • Work Stability & Vision – Join a company with strong long-term growth plans and a mission-driven culture.
  • Leadership Autonomy – Freedom to design and execute operations strategies, with the trust of global leadership.
  • Recognition & Rewards – Regular acknowledgment for high performance and impact delivered.

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