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Digital Marketing Manager

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Indore, Madhya Pradesh, India Systango Technologies Ltd Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Description - Digital Marketing Manager

About US

Systango Technologies Limited (NSE: SYSTANGO) is a digital engineering company that offers

enterprise-class IT and product engineering services to different size organizations. At

Systango, we have a culture of efficiency - we use the best-in-breed technologies to commit

quality at speed and world-class support to address critical business challenges. We leverage

Gen AI, AI/Machine Learning and Blockchain to unlock the next stage of digitalization for

traditional businesses. Our handpicked team is adept at web & enterprise development, mobile

apps, QA and DevOps. Sila, Cuentas, Youtility, Porsche, MGM Grand, Deloitte, Grindr, and

are some of the top clients that have entrusted us to enhance their digital capabilities

and build disruptive innovations. We believe in making the impossible possible and we do it

literally.

About the Role

We are looking for a hands-on B2B Marketing professional with 7+ years of experience in SaaS,

enterprise technology, or IT services, to lead strategic marketing initiatives across content,

product positioning, demand generation, and go-to-market (GTM) programs.

The ideal candidate is skilled in developing integrated marketing programs that drive

awareness, engagement, and qualified demand generation, working closely with Sales and

Global Marketing teams.

Key Responsibilities

Go-to-Market (GTM) Strategy & Product Marketing

  • Develop and execute go-to-market strategies for key service offerings across North

America and Europe

  • Define service positioning, messaging frameworks, and differentiators aligned with

customer needs and market insights.

  • Partner with Sales and Product teams to build persuasive sales enablement materials,

case studies, and presentations.

Content & Demand Generation

  • Build and manage an integrated content strategy that drives visibility, engagement, and

lead generation.

  • Oversee editorial planning, SEO optimization, and creation of digital assets (blogs, web

content, brochures, and thought-leadership pieces).

  • Provide help to ABM, and design & execute demand generation campaigns to

accelerate pipeline growth.

  • Lead email marketing and digital campaign strategies to nurture leads and boost

MQL-to-SQL conversions.

Collaboration & Enablement

  • Align closely with global marketing teams to ensure regional marketing initiatives support

overarching brand goals.

  • Partner cross-functionally with Sales and Technical teams to create compelling

narratives and campaign assets.

  • Support internal and external events, trade shows, and webinars to strengthen market

presence.

Digital & Analytics

  • Oversee and analyze organic and paid digital campaigns (LinkedIn, Google, Display,

Email, etc.) to enhance reach and engagement.

  • Manage HubSpot or similar marketing automation tools for lead management and

campaign performance tracking.

  • Analyze and report on key performance metrics, providing actionable insights for

continuous optimization.

Required Skills & Qualifications

  • Bachelor's or Master's degree in Marketing, Business, or a related field.
  • 7+ years of experience in B2B marketing, SaaS, or IT services industries.
  • Proven expertise in:
  • Marketing and GTM strategy
  • Content and demand generation programs

  • Sales enablement and cross-functional collaboration

  • Hands-on experience with marketing automation platforms (HubSpot preferred).

  • Strong understanding of content strategy, digital campaigns, and analytics.
  • Excellent storytelling and communication skills.

Good to have Attributes

  • Experience working in global or regional marketing roles across North America and

Europe.

  • Background in enterprise software, digital transformation, or IT services domains.
  • Ability to translate technical solutions into compelling business value propositions.
  • Strategic thinker who thrives in a collaborative, fast-paced, and results-driven

environment.

Who We Are

We are a global tech powerhouse, delivering custom FinTech platforms, cutting-edge

Web3 solutions, data-driven analytics engines, and enterprise-grade digital

transformations for SMB and Enterprise customers. We fuel growth, unlock new

efficiencies and empower organizations with robust, scalable, and secure innovations,

suited to their unique business needs.