Digital Marketing Manager

Wollybee is an innovative edutainment company where creative & passionate minds come together to make learning fun for children aged 0-12. We specialize in developing and selling original edutainment games, activities, and our popular animated series, 'The Tales of Tonny the Monny'. Our goal is to spark curiosity and inspire young minds by seamlessly blending education with engaging entertainment.

We ensure that our consultants have an environment of absolute creative freedom to move around, get involved and get their creative juices flowing A lot of opportunities await

Job Summary:

We are seeking a results-driven E-commerce & Digital Advertising Manager with
extensive experience in on-page, off-page, and technical SEO
to develop and execute comprehensive digital marketing strategies. This role will encompass managing paid advertising campaigns across various platforms, including Meta, Google, Amazon, Flipkart, quick commerce platforms (e.g., Blinkit, Swiggy, Instamart), FirstCry, and WhatsApp, alongside driving organic growth through effective SEO practices. The ideal candidate will have a proven track record of maximizing return on ad spend (ROAS), driving sales growth on e-commerce platforms, and improving organic search visibility and performance.

Responsibilities:

• Develop and manage paid advertising campaigns on Meta, Google Ads, Amazon Advertising, Flipkart Ads, quick commerce platforms, FirstCry, and WhatsApp Marketing.
• Optimize ad budgets to achieve target ROAS and conversion rates.
• Conduct in-depth keyword research and audience targeting for both paid and organic strategies.
• Analyze campaign performance (both paid and organic) and provide regular, actionable reports.
• Implement and manage on-page SEO strategies, including optimizing website content, meta descriptions, title tags, and header tags.
• Develop and execute off-page SEO strategies, including link building, content promotion, and brand building.
• Identify and implement technical SEO best practices to improve website crawlability, indexability, and site speed.
• Spearhead AEO (AI Engine Optimization) initiatives to ensure content visibility and ranking across major AI platforms.
• Optimize product listings and advertising on Amazon, Flipkart, quick commerce platforms, and FirstCry, ensuring SEO best practices are followed.
• Manage and optimize WhatsApp marketing campaigns to drive sales and customer engagement.
• Monitor and analyze website traffic, engagement metrics, and organic search performance.
• Optimize website structure and content to improve both ad performance and organic search rankings.
• Track and report ad and SEO performance in a neat and organized manner, utilizing appropriate tools and dashboards.
• Utilize Google Search Console and other SEO tools to diagnose and resolve website issues and identify optimization opportunities.
• Manage and optimize product feeds and listings through Google Merchant Center, ensuring SEO alignment.
• Stay up-to-date with the latest trends and best practices in digital advertising, e-commerce, and SEO.

Key Performance Indicators (KPIs):

• Organic Traffic Growth
• Keyword Rankings
• Website Authority (Domain Rating/Domain Authority)
• Organic Conversion Rate
• Return on Ad Spend (ROAS)
• Conversion Rates
• Customer Acquisition Cost (CAC)
• Website Traffic and Engagement
• Sales Growth on E-commerce Platforms
• Click-Through Rates (CTR)
• WhatsApp Marketing conversion rate and sales.

Qualifications:

• Experience in the kids educational/edutainment games & products industry is a plus.
• Mid-to-senior level experience in e-commerce and digital advertising.
• Extensive and demonstrable experience in on-page, off-page, and technical SEO.
• Proven track record of successful paid advertising campaigns and organic traffic growth.
• Strong analytical and problem-solving skills.
• Excellent knowledge of Meta Ads, Google Ads, Amazon Advertising, Flipkart Ads, quick commerce advertising, FirstCry advertising, and WhatsApp Marketing.
• Experience with keyword research and audience targeting for both paid and organic search.
• Experience with Google Search Console, Google Merchant Center, and various SEO tools (e.g., SEMrush, Ahrefs, Moz, Helium10).
• Ability to work independently and as part of a team.

Benefits:

• Opportunity to make a meaningful impact on children's lives.
• Fun and collaborative work environment.

To Apply:

If you are a creative and talented individual with a passion for children's products, we encourage you to apply.

Write to us at

Please note that we will only be able to consider applicants who submit results of their marketing and SEO achievements. We encourage all interested candidates to apply.