SEO/SMO Executive

6 days ago

Gurgaon, Haryana, India Jivo Care Full time ₹ 2,00,000 - ₹ 12,00,000 per year

We are seeking a skilled
SEO & SMO Executive
with 3-5 years of experience to enhance our digital presence through effective SEO strategies and social media optimization. The ideal candidate should be proficient in
On-page & Off-page SEO
,
social media management
,
content creation
, and
graphic designing
using Canva and Photoshop.

Key Responsibilities:

SEO (Search Engine Optimization)

  • Perform
    On-Page SEO
    : Meta tags, URL structure, keyword research, content optimization, and internal linking.
  • Execute
    Off-Page SEO
    : Link building, guest posting, directory submissions, and backlink analysis.
  • Conduct technical SEO audits and implement recommendations to improve site ranking.
  • Monitor website traffic using Google Analytics, Google Search Console, and other SEO tools.
  • Keep up with Google algorithm updates and implement best practices accordingly.

SMO (Social Media Optimization)

  • Develop and execute social media strategies for platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube.
  • Create engaging social media content, including text, images, videos, and infographics.
  • Plan and schedule social media posts using tools like Hootsuite, Buffer, or Meta Business Suite.
  • Engage with the audience by responding to comments, messages, and queries.
  • Run and monitor paid social media ad campaigns for brand awareness and lead generation.

Content Creation & Designing

  • Create visually appealing designs for social media, blogs, and marketing campaigns using
    Canva & Photoshop
    .
  • Edit images and videos for social media promotions.
  • Collaborate with content writers to optimize blogs and articles for SEO.

Analytics & Reporting

  • Track and report on the performance of SEO & SMO campaigns.
  • Analyze website traffic, keyword rankings, and engagement metrics to refine strategies.
  • Generate monthly reports and provide actionable insights for improvement.

Required Skills & Qualifications:

SEO Expertise:
On-page & Off-page SEO, Keyword Research, Google Search Console, Google Analytics, SEMrush, Ahrefs, Moz.


SMO Proficiency:
Facebook, Instagram, Twitter, LinkedIn, YouTube, Social Media Ads, Engagement Tactics.


Content & Design:
Canva, Adobe Photoshop, Video Editing, Blog Optimization.


Marketing Tools:
Google Ads, Meta Business Suite, Hootsuite, Buffer, Ubersuggest.


Technical SEO:
Schema Markup, Site Speed Optimization, Mobile Optimization.


Additional Skills:
Good communication, trend analysis, and competitor research.

Preferred Qualifications:

  • Bachelor's degree in marketing, Digital Marketing, or a related field.
  • Certification in SEO, Google Analytics, or Digital Marketing is a plus.

Interested candidates can share updated resume

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