SEO- Executive

15 hours ago

Gurgaon, Haryana, India ETHICS GROUP OF COMPANIES Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Title
: Marketing executive: SEO

Experience Level:
2-3 years

Roles & Responsibilities:

· Keyword Research: Conduct thorough keyword research to identify opportunities for improving organic search rankings.

· On-Page SEO: Optimize website content, meta tags, headings, and URLs for improved search engine visibility.

· Off-Page SEO: Develop and execute off-page SEO strategies, including link-building, to enhance domain authority.

· Technical SEO: Conduct website audits to identify technical issues affecting search engine rankings and collaborate with the development team to implement fixes.

· Content Optimization: Collaborate with content creators to ensure that website content is SEO-friendly and aligns with keyword strategies.

· Competitor Analysis: Monitor and analyze competitor websites and SEO strategies to identify opportunities for improvement.

· Performance Tracking: Use SEO tools and analytics platforms to track and report on key performance metrics, such as organic traffic, rankings, and click-through rates.

· Algorithm Updates: Stay updated with search engine algorithm changes and adapt SEO strategies accordingly.

· SEO Reporting: Generate regular reports on SEO performance and provide insights and recommendations for improvement to the marketing team.

Skills & Qualifications:

· SEO Expertise: Proven experience in SEO, with a strong understanding of SEO best practices and the latest industry trends.

· Analytical Skills: Proficiency in using SEO tools and analytics platforms to analyze data and make data-driven decisions.

· Content Optimization: Knowledge of how to optimize website content for SEO.

· Technical SEO: Understanding of technical SEO concepts and the ability to identify and address technical issues affecting search rankings.

· Keyword Research: Strong research skills for keyword analysis and selection.

· Communication: Excellent written and verbal communication skills for collaborating with cross-functional teams and clients.

· Certifications: Relevant SEO certifications (e.g., Google Analytics, Google Search Console) are a plus.

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