Digital Marketing Manager
2 weeks ago
About Shivaami
Shivaami is a leading cloud solutions provider, empowering businesses with digital transformation through cloud technology. As we grow, we're looking for an experienced and forward-thinking Digital Marketing Manager to join our team and drive impactful digital strategies.
Role Overview
We are looking for a strategic and creative Digital Marketing Leader to design and execute our go-to-market (GTM) strategy for Shivaami's comprehensive solutions. This is an opportunity to lead the creation of a full-spectrum digital influence strategy, leveraging our website, social media, partner ecosystems, industry events, and executive visibility to shape Shivaami's presence across key verticals.
You will be the architect of our digital presence, transforming complex cloud and AI concepts into compelling stories that resonate with business leaders and IT decision-makers. You will work closely with a passionate team, directly contributing to leads, customer engagement, and brand growth.
Key Responsibilities
- Define and execute the GTM digital marketing strategy for Shivaami's portfolio.
- Build and amplify Shivaami's voice across our website, social media, and other digital platforms, leveraging influencer and partner networks where relevant.
- Position Shivaami's leadership team as thought leaders through engaging content (blogs, LinkedIn posts, articles), identifying speaking engagements, and media opportunities.
- Manage end-to-end digital and content marketing campaigns, working closely with Google Cloud channel partners and technology alliances.
- Lead Shivaami's presence in industry forums, webinars, and conferences, driving brand awareness and pipeline generation.
- Establish and nurture relationships with key industry communities to elevate brand perception.
- Build and manage a robust editorial calendar, overseeing digital content production and driving high-velocity campaign execution.
- Collaborate seamlessly with sales and solution architects to align messaging and storytelling with customer needs and strategic priorities, directly supporting our pipeline goals.
- Continuously analyze campaign performance, using data and insights to optimize strategies and demonstrate clear ROI.
Required Qualifications
- 6+ years of experience in B2B tech marketing, with a strong focus on SaaS, Cloud, or enterprise software.
- Proven track record in building, scaling, or significantly elevating the market presence of a technology solutions brand.
- Deep knowledge of digital influence marketing, brand amplification strategies, and GTM planning.
- Strong understanding of key social and content platforms (LinkedIn, YouTube, X, Medium, etc.) and best practices for B2B engagement.
- Excellent storytelling, communication (written and verbal), and creative campaign planning skills. You can simplify complex tech into compelling narratives.
- Prior experience collaborating with sales, product, and leadership teams in dynamic, growth-oriented environments.
- Demonstrated comfort and ability in representing the brand externally or enabling others to do so effectively.
- Proficiency with SEO tools, Google Ads, Google Analytics, CRM platforms, and email marketing software.
- Proficiency in using AI and marketing automation tools for smarter workflows.
Preferred
- Existing relationships with analysts, influencers, or ecosystem players in the AI/Cloud space.
- Global exposure or experience in marketing to multiple regions
Why Join Shivaami?
- Shape the brand identity and GTM strategy of one of the most exciting AI firms on the rise.
- Work with visionary leadership and cross-functional teams building real impact in AI and product innovation.
- Opportunity to lead high-visibility initiatives with measurable influence on company growth.
- Flexible working, competitive compensation, and creative freedom to experiment and lead.
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