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Associate Marketing

2 weeks ago

HITEC City Hyderabad Telangana, India Cityflo Full time ₹ 2,50,000 - ₹ 3,00,000 per year

Position Overview:

As a BTL Marketing Executive at Cityflo, you will play a key role in executing on-ground marketing initiatives that drive customer acquisition, engagement, and retention. You will be responsible for promoting Cityflo's services in high-traffic locations, events, and activations, engaging directly with potential customers, and creating memorable brand experiences.

Key Responsibilities:

  • Implement BTL marketing campaigns and activations to promote Cityflo's services at events, stations, and other high-visibility locations.
  • Actively engage with commuters and the general public, educating them about Cityflo's services, benefits, and unique value proposition.
  • Distribute marketing materials, including flyers, brochures, and other promotional assets.
  • Drive customer sign-ups, memberships, and app downloads during on-ground activations.
  • Collect feedback from customers and potential users to enhance our offerings and improve customer experience.
  • Support local partnerships and collaborations to boost brand visibility in key areas.
  • Collaborate with the marketing team to ensure campaigns and activations are executed smoothly and effectively.
  • Monitor and track the success of campaigns, reporting on customer engagement, leads, and overall impact.
  • Maintain a positive and energetic brand presence, reflecting Cityflo's values of comfort, reliability, and sustainability.

Requirements:

  • High school diploma or equivalent; a degree in Marketing, Communications, or related fields is a plus.
  • Prior experience in BTL marketing, field promotions, or sales is an advantage.
  • Excellent verbal communication and interpersonal skills, with the ability to engage with diverse audiences.
  • Enthusiastic, self-motivated, and able to work independently or as part of a team.
  • Comfortable working outdoors and in various public settings.
  • Flexible and adaptable with the ability to work evenings, weekends, or during peak hours as required.
  • Basic computer skills for reporting and tracking customer data.

Benefits:

  • Competitive salary with performance-based incentives.
  • Opportunity to work with an innovative and fast-growing company in the urban mobility space.
  • Training and career growth opportunities.
  • Travel allowances and other perks related to job requirements.
  • A dynamic and inclusive work culture.

Kindly share your updated resumes at /

Job Types: Full-time, Permanent

Pay: ₹25, ₹30,000.00 per month

Benefits:

  • Commuter assistance
  • Health insurance
  • Provident Fund

Work Location: In person