Associate Marketing

2 weeks ago

HITEC City Hyderabad Telangana, India Cityflo Full time

**Position Overview**:
As a BTL Marketing Executive at Cityflo, you will play a key role in executing on-ground marketing initiatives that drive customer acquisition, engagement, and retention. You will be responsible for promoting Cityflo's services in high-traffic locations, events, and activations, engaging directly with potential customers, and creating memorable brand experiences.

**Key Responsibilities**:

- Implement BTL marketing campaigns and activations to promote Cityflo’s services at events, stations, and other high-visibility locations.
- Actively engage with commuters and the general public, educating them about Cityflo’s services, benefits, and unique value proposition.
- Distribute marketing materials, including flyers, brochures, and other promotional assets.
- Drive customer sign-ups, memberships, and app downloads during on-ground activations.
- Collect feedback from customers and potential users to enhance our offerings and improve customer experience.
- Support local partnerships and collaborations to boost brand visibility in key areas.
- Collaborate with the marketing team to ensure campaigns and activations are executed smoothly and effectively.
- Monitor and track the success of campaigns, reporting on customer engagement, leads, and overall impact.
- Maintain a positive and energetic brand presence, reflecting Cityflo’s values of comfort, reliability, and sustainability.

**Requirements**:

- High school diploma or equivalent; a degree in Marketing, Communications, or related fields is a plus.
- Prior experience in BTL marketing, field promotions, or sales is an advantage.
- Excellent verbal communication and interpersonal skills, with the ability to engage with diverse audiences.
- Enthusiastic, self-motivated, and able to work independently or as part of a team.
- Comfortable working outdoors and in various public settings.
- Flexible and adaptable with the ability to work evenings, weekends, or during peak hours as required.
- Basic computer skills for reporting and tracking customer data.

**Benefits**:

- Competitive salary with performance-based incentives.
- Opportunity to work with an innovative and fast-growing company in the urban mobility space.
- Training and career growth opportunities.
- Travel allowances and other perks related to job requirements.
- A dynamic and inclusive work culture.

**Job Types**: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

**Benefits**:

- Commuter assistance
- Health insurance
- Provident Fund

Work Location: In person

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