GTM Activation SA

12 hours ago

Bengaluru Kolkata, India Grant Thornton Full time ₹ 15,00,000 - ₹ 25,00,000 per year

As a Senior Associate on the Go-to-Market (GTM) Activation team within our GTM Operations function, you will play a key supporting role in executing GTM initiatives that help us prioritize, engage, and grow client relationships more effectively. Reporting to the GTM Activation Manager, youll assist in rolling out new GTM tools, processes, and operational enhancementsensuring that teams across Sales and Marketing are equipped and ready to adopt them.

This role blends elements of enablement, process coordination, and change support. Youll work closely with cross-functional teams including Sales, Marketing, Enablement, Analytics, and our GTM Industry and Geography teams to bring GTM strategies to life at the field level.

Your Day-to-Day May Include:

Supporting the implementation of account tiering strategies to help prioritize efforts on high-potential accounts

Assisting in the rollout of GTM process improvements, such as sales crediting updates, practice development guidance, and role clarity

Helping maintain and improve GTM playbooks, tools, and activation guides

Coordinating with enablement and analytics teams to support the launch and adoption of new GTM dashboards and tools

Supporting the execution of target account planning processes and templates

Assisting in documenting and socializing GTM role responsibilities to reduce confusion across teams

Coordinating training and communications related to new GTM tools and initiatives

Helping conduct change impact assessments and gather stakeholder feedback to inform activation plans

Drafting internal communications and presentations to support awareness and engagement

Collaborating with onshore and offshore teams to track progress, support adoption, and maintain alignment

Capturing feedback and documenting lessons learned to support continuous improvement

Other duties as assigned

You Have the Following Technical Skills and Qualifications:

Bachelor's degree in Business, Marketing, Communications, or related field

3-6 years of experience in go-to-market strategy, change management, sales enablement, marketing operations, or a related role in a B2B or professional services setting

Exposure to GTM or commercial strategy initiatives and interest in operational execution

Strong coordination, organization, and project tracking skills

Excellent written and verbal communication skills

Comfort working with cross-functional teams and navigating ambiguity

Ability to work independently and manage multiple tasks in a fast-paced environment

Familiarity with change management concepts (formal certification a plus, but not required)

Experience with tools such as PowerPoint, Excel, and Microsoft Teams

Can travel as needed

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