Brand Manager; Petcare; Hyderabad

7 days ago

INDTelanganaHyderabad, India Mars Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Description:

Role : Brand Manager

Location : Hyderabad

Job Responsibilities

Analysis: Consumer & Business

  • Consumer Insights: Understand the Insights and feed into the brand growth plans

  • Retail Audit – Monitor market share and distribution by market/brand /channel

  • Business Intelligence – Monitor market/brands and understand competitive strategies

  • Analyze sales data regularly at channel/geography level to gather consumer/shopper insights in partnership with Customer Marketing

  • Able to evaluate & get learnings from communication and media performance

Deliver Brand performance with execution excellence

  • Owns the portfolio growth by delivering on innovation, business performance, communication, activation and new PPA launches.

  • Work with local & regional R&D and Activity management to ensure sufficiency of long-term innovation funnel

  • Identify key issues and opportunities using consumer insights and data analytics

  • Demonstrates strong technical marketing skills and knowledge of Portfolios and Brands 

  • Leads communication strategies to build long-term brand equity and growth

Crafting communication

  • Lead end to end digital campaigns and pivot the localization agenda by extended relevant global initiatives to build mental availability

  • Drive the Brand Building strategy around pet parent data & consumer insights

  • Develop efficient models across media to maximize ROI of media activities on digital

Digital commerce

  • Partner with Dcom internal team and external customers to drive brand agenda

  • Ensure marketing activities are implemented seamlessly across channels, keeping the shopper at the centre

Stakeholder Management

  • Aligns key internal (local and global) and external stakeholders to portfolio growth plan

  • Drives alignment among key internal and external stakeholders (Marketing, R&D, Commercial, S&F, Supply, & sales organization)

  • Manages external agencies to drive Business and Brand deliverables (promotion, packaging, design, communication)

Job Specifications/Qualifications

  • MBA (Marketing) with a cumulative experience of 5 years with a digital experience.

  • The incumbent is also desired have 2 years of sales experience, but not mandatory.

  • He/she should also be a strong team player.

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