Brand Manager; Petcare; Hyderabad

2 days ago

Hyderabad, India Mars Full time

Job Description
Role : Brand Manager
Location : Hyderabad
Job Responsibilities
Analysis: Consumer & Business

  • Consumer Insights: Understand the Insights and feed into the brand growth plans
  • Retail Audit – Monitor market share and distribution by market/brand /channel
  • Business Intelligence – Monitor market/brands and understand competitive strategies
  • Analyze sales data regularly at channel/geography level to gather consumer/shopper insights in partnership with Customer Marketing
  • Able to evaluate & get learnings from communication and media performance

Deliver Brand performance with execution excellence

  • Owns the portfolio growth by delivering on innovation, business performance, communication, activation and new PPA launches.
  • Work with local & regional R&D and Activity management to ensure sufficiency of long-term innovation funnel
  • Identify key issues and opportunities using consumer insights and data analytics
  • Demonstrates strong technical marketing skills and knowledge of Portfolios and Brands
  • Leads communication strategies to build long-term brand equity and growth

Crafting communication

  • Lead end to end digital campaigns and pivot the localization agenda by extended relevant global initiatives to build mental availability
  • Drive the Brand Building strategy around pet parent data & consumer insights
  • Develop efficient models across media to maximize ROI of media activities on digital

Digital commerce

  • Partner with Dcom internal team and external customers to drive brand agenda
  • Ensure marketing activities are implemented seamlessly across channels, keeping the shopper at the centre

Stakeholder Management

  • Aligns key internal (local and global) and external stakeholders to portfolio growth plan
  • Drives alignment among key internal and external stakeholders (Marketing, R&D, Commercial, S&F, Supply, & sales organization)
  • Manages external agencies to drive Business and Brand deliverables (promotion, packaging, design, communication)

Job Specifications/Qualifications

  • MBA (Marketing) with a cumulative experience of 5 years with a digital experience.
  • The incumbent is also desired have 2 years of sales experience, but not mandatory.
  • He/she should also be a strong team player.

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