
Brand Manager-Reputed Pharma Industry-Hyderabad, Telangana, India-7LPA-Harshala
3 days ago
JOB DETAILS
1) Planning, developing and directing the marketing efforts of the assigned brand portfolio by formulating marketing Plans in alignment with overall organizational strategy.
2) Ideation, development and execution of marketing campaigns that includes mass media, digital, outdoor & on-ground consumer activations and retail visibility initiatives.
3) Execution, Monitoring and controlling all ATL & BTL initiatives for the assigned brand portfolio.
4) Coordinating with Research agency on relevant communication strategy of various brands based on various consumer researches across cities.
5) Analyzing the competitor activity through field visits and secondary data sources
6) Compilation of all brand and competitor related information.
7) Developing Competitive Strategies
8) Identify, develop, and launch new & existing concepts and products supporting the brand portfolio
FUNCTIONAL AREA
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