India's Senior Director-Activation Lead Global Media company

7 hours ago

Gurgaon, Haryana, India HR Central Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Dear Candidate,

Our Client is looking for below role.

Title: Senior Director, Activation, India for Global Presence Media company

Discipline: Media Activation

5 day work from office

Location - Gurugram (candidates willing to relocate to Gurugram can also apply)

Exp - Minimum 14-15 years

Senior Director Media Activation (India)

Discipline: Media Activation

Role Description:

  • As the activation lead in India, your prime responsibility would be

accountability around the quality of work from activation teams, providing practice expertise, nurturing discipline experts, ensuring delivery of campaign performance via optimizations, and driving the wider global/regional agenda for Client across Brand and DR (performance) campaigns.

  • agenda around AI and a automation. You would be responsible for capturing and surface market learnings as part of this role. This would require a massive amount of collaboration with the strategy, planning, and data teams too.
  • You would be setting activation work quality standards in India and setting vision for the team for the coming year. You would track the activation wins in collaboration with the wider MFG team, locally and regionally.
  • You would be accountable for adherence to platform best practices, financial integrity, and data quality in India as per Google and MFGs ways of working.
  • Collaborate with Operations to identify and implement solutions to drive efficiency, and plan resources for the team.
  • Managing risks & opportunities for the client, working with internal stakeholders and clients to address challenges.
  • Create a culture of accountability, be a motivational leader, leading by example while encouraging and coaching juniors on the team.
  • An experienced and exceptionally talented individual, you will be passionate about digital media and have a desire to be at the cutting edge of online advertising.
  • Strong analytical skills. Able to analyze and draw conclusions from data and comfortable presenting quantitative information in a client context.
  • Demonstrate the ability to present your strategic recommendations to external/internal clients.
  • Demonstrated experience in senior stakeholder relationship building and management.
  • Experience in managing profitability in the context of agreed scope of work.

Role Responsibility

Lead in Media Activation business development, support client onboarding, and in the creation, roll out, and adherence of best practices, AI, and automation across platforms.


• Demonstrate your experience across a variety of Biddable media platforms (SEM, Ad Servers, DSPs, Video, Social, and Native) with a strong understanding of media fundamentals, e.g., incrementality, reach, frequency, channels, formats, reporting, KPIs, etc.


• Strong understanding of the digital landscape, analytics, partnerships and solutions, and technology.


• Demonstrated experience in senior stakeholder relationship building and management. Develop strong relationships with your client, and key suppliers, leading team communications with these stakeholders.


• Develop thought leadership pieces & case studies throughout the course of the year to demonstrate role within wider industry as a Media expert.


• Deliver quarterly, semi-annual, or annual updates on work quality as it relates to owned workstreams


• Lead through vision, values, and model leadership behaviors while

championing and facilitating change in a positive manner

Interested candidates please share their details to suma.-

Thanks,

Suma

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