Social Media Specialist

2 weeks ago


Delhi, Delhi, India ARECHAR Full time ₹ 5,00,000 - ₹ 8,00,000 per year

**Note: We need someone who can plan + create + engage daily — not just manage

About the Role**

We are looking for a Social Media Manager who understands how to blend storytelling, community-building, and data-driven growth. At Vitagoli, social media is not just about posting it's about creating a premium women-centric movement around health, beauty, and empowerment.

Key Responsibilities


• Content Strategy & Planning


• Build monthly content calendars aligned with brand pillars (women's empowerment, product education).



Manage content buckets: tactical (product), thematic (brand), community (UGC).


• Creative Execution



Lead creation of reels, carousels, and stories with designers, copywriters, and videographers.


• Ensure tone is premium, warm, and empowering.


• Community Management



Engage with followers daily (DMs, comments, stories).


• Create interactive formats: polls, quizzes, challenges, UGC prompts.


• Performance & Analytics


• Track weekly KPIs: reach, engagement, saves, shares, website clicks.


• Optimize content based on insights and competitor benchmarks.


• Collaboration & Campaigns



Work closely with performance marketing, e-commerce, and sales teams to drive awareness → engagement → conversion.


• Partner with influencers, doctors, and wellness experts for collaborations.


• Trendspotting & Innovation



Stay ahead of Instagram trends and adapt for Vitagoli's audience.



Introduce new formats that enhance brand memorability.

Requirements


• 4+ years of experience in social media management, ideally in D2C / FMCG / wellness / beauty.


• Proven track record of growing Instagram pages with high engagement.


• Strong understanding of Meta Ads synergy with organic content.


• Ability to write premium, emotionally resonant captions.


• Proficient in using analytics tools (Meta Insights, Sprout, Buffer, etc.).


• Creative mindset with execution discipline.



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