
Social Media Specialist
2 weeks ago
**Note: We need someone who can plan + create + engage daily — not just manage
About the Role**
We are looking for a Social Media Manager who understands how to blend storytelling, community-building, and data-driven growth. At Vitagoli, social media is not just about posting it's about creating a premium women-centric movement around health, beauty, and empowerment.
Key Responsibilities
• Content Strategy & Planning
• Build monthly content calendars aligned with brand pillars (women's empowerment, product education).
•
Manage content buckets: tactical (product), thematic (brand), community (UGC).
• Creative Execution
•
Lead creation of reels, carousels, and stories with designers, copywriters, and videographers.
• Ensure tone is premium, warm, and empowering.
• Community Management
•
Engage with followers daily (DMs, comments, stories).
• Create interactive formats: polls, quizzes, challenges, UGC prompts.
• Performance & Analytics
• Track weekly KPIs: reach, engagement, saves, shares, website clicks.
• Optimize content based on insights and competitor benchmarks.
• Collaboration & Campaigns
•
Work closely with performance marketing, e-commerce, and sales teams to drive awareness → engagement → conversion.
• Partner with influencers, doctors, and wellness experts for collaborations.
• Trendspotting & Innovation
•
Stay ahead of Instagram trends and adapt for Vitagoli's audience.
•
Introduce new formats that enhance brand memorability.
Requirements
• 4+ years of experience in social media management, ideally in D2C / FMCG / wellness / beauty.
• Proven track record of growing Instagram pages with high engagement.
• Strong understanding of Meta Ads synergy with organic content.
• Ability to write premium, emotionally resonant captions.
• Proficient in using analytics tools (Meta Insights, Sprout, Buffer, etc.).
• Creative mindset with execution discipline.
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