google ads
7 days ago
Position Overview:
We're looking for a skilled and data-driven Google Ads & Meta Ads Manager to plan, create, optimize, and manage high-performing paid campaigns across Google and Meta platforms. The ideal candidate should have strong analytical skills, creative ad-copy abilities, and hands-on experience managing performance-focused campaigns.
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Key Responsibilities:
- Develop, execute, and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max).
- Manage and scale Meta Ads (Facebook & Instagram) for lead generation, conversions, and brand awareness.
- Conduct keyword research, audience analysis, competitor tracking, and campaign structuring.
- Create compelling ad copy, creatives, and A/B testing strategies.
- Monitor daily campaign performance, ROI, CPL, CPA, and other KPIs.
- Implement retargeting, custom audiences, lookalike strategies, and funnel optimization.
- Prepare weekly/monthly performance reports with insights and improvement plans.
- Work closely with content, creative, and strategy teams to align campaigns with business goals.
- Stay updated with platform changes, algorithm updates, and new ad features.
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Required Skills & Qualifications:
- 1–3+ years of experience in Google & Meta Ads management.
- Strong understanding of campaign optimization, bidding strategies, and analytics.
- Hands-on experience with Google Ads Manager, Meta Business Manager, and Google Analytics.
- Ability to create data-driven reports and clear recommendations.
- Good communication skills and strong attention to detail.
- Certifications in Google Ads or Meta Blueprint (preferred).
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Bonus Abilities (Good to Have):
- Experience in landing page optimization using tools like Elementor, Webflow, or similar.
- Knowledge of remarketing funnels and automation tools (HubSpot, Zoho, Mailchimp).
- Basic design/creative understanding for ad creatives.
Job Types: Full-time, Permanent, Fresher
Pay: ₹30, ₹35,000.00 per month
Work Location: In person
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