Digital Marketing Executive

1 day ago

Tiruchi, Tamil Nadu, India IPCS Global Full time ₹ 1,92,000 - ₹ 3,36,000 per year

Job Title: Digital Marketing Trainer cum Executive

Location: Trichy, Tamil Nadu

Department: Training & Digital Marketing

Reports To: Branch Manager / RTH / Marketing Head

Job Summary:

We are looking for a skilled and passionate Digital Marketing Trainer cum Executive with hands-on experience in Google Ads and Meta (Facebook/Instagram) Ads. The role involves both training students/trainees in digital marketing concepts and tools, as well as actively managing live campaigns for the company/clients.

Key Responsibilities:

  • Conduct interactive training sessions on Google Ads and Meta Ads, ensuring trainees gain practical and theoretical knowledge.
  • Prepare and deliver course materials, assignments, and assessments.
  • Stay updated on the latest trends, tools, and best practices in digital marketing.
  • Design, manage, and optimize live Google Ads & Meta Ads campaigns to achieve desired performance metrics.
  • Generate campaign performance reports, analyze results, and provide actionable insights.
  • Support business development by providing digital marketing strategies and campaign recommendations.
  • Mentor and guide trainees on real-time projects for skill development.
  • Collaborate with the marketing team to plan and execute in-house promotional activities.

Requirements:

  • Bachelor's degree in Marketing, Business, or related field (preferred).
  • Proven experience (1–3 years) in Google Ads and Meta Ads campaign management.
  • Prior experience as a trainer/mentor will be an added advantage.
  • Strong knowledge of SEO, SEM, PPC, and Social Media Marketing.
  • Excellent communication and presentation skills.
  • Ability to handle both classroom training and live project execution.
  • Google Ads & Meta Ads certification is a plus.

Skills Required:

  • Google Ads (Search, Display, Video, Shopping campaigns)
  • Meta Ads (Facebook & Instagram advertising)
  • Campaign optimization and reporting
  • Analytical and problem-solving skills
  • Training and mentoring ability
  • Basic knowledge of other digital marketing areas (SEO, Email Marketing, Analytics)

Benefits:

  • Competitive salary with performance-based incentives.
  • Opportunity to work on live projects while building training expertise.
  • Career growth opportunities in both training and digital marketing domains.
  • Dynamic and collaborative work environment.

Job Types: Full-time, Permanent

Pay: ₹16, ₹28,000.00 per month

Benefits:

  • Leave encashment
  • Paid time off

Work Location: In person

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