
Manager (Channel Marketing & Communication)
2 days ago
ABOUT THE DEPARTMENT:
The current Job role is in Bancassurance team. The resource is responsible for looking after Marketing requirements of HDFC Bank.
PURPOSE OF THE JOB:
- Handle Marketing activities for HDFC Bank Relationship.
- Enhance brand affinity among HDFC Bank customers and employees
- Design & implement co branded communication across mediums for both HDFC Bank SPs & customers
- Enable the sales team with multiple sales tools and support aids
- Creation and execution of employee engagement initiatives across multiple platforms
DUTIES & RESPONSIBILITIES:
- Designing of Education & Enablement tools to ensure ease of selling
- Ensure seamless Product/variant launch and product drive for internal and external stakeholders
- Conceptualize & design online/offline customer campaigns for business generation in collaboration with the Channel marketing team
- Co-ordination with procurement and accounts team to ensure seamless execution of events/ activities - Internal & external
- Innovation and Experiential led CSR campaigns with focus on reach
- Creative and communication designing in line with the campaign thought and objective
- Work in close coordination with the Channel Marketing Team and the Channel Partner to design and execute the Marketing Plan, which will enable the achievement of overall business objective.
- Ensure Compliance to brand and regulatory guidelines
- Design and execute innovative and effective programs for employee engagement with measurable results
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