Area Retail Associate Northeast(Third Party)

2 days ago


Guwahati, Assam, India Puma Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Position Title: Area Retail Associate Northeast

Reports to: Senior Manager Key Accounts

Location: Guwahati

Position Summary:

  • The candidate is responsible for managing Large Format Stores & National Key Account stores.
    • LFR: Lifestyle, Shoppers Stop. Centro(Earlier Central), Pantaloon etc.
  • National Key Accounts: Metro, Mochi, Walkway, Metro Active, Footlocker, Reliance Trend Footwear etc.;

Key Objectives:

  • Directly responsible for ensuring the respective Doors consistently achieves or exceeds sales, KPIs and profitability goals through the effective use of short- and long-term planning, expense control, sales and service.
  • Responsible for recruitment, training, development and succession of high performing and results driven Associates.
    • Responsible for ensuring training programs are successfully completed by all team members.
  • Analyze customer profiles, buying trends, and competitive information to impact and drive business. Communicate and provide feedback to Area/District Manager.
  • Communicate, manage and execute all VM driven initiatives.
  • Execution of employee engagement programs across all doors managed
  • Ensuring timely working of payroll inputs for the team members managed.
  • Execute all requirements necessary to maintain a safe and compliant working environment for all Store Associates and Customers.
  • Required to work non-traditional hours; weekends, evenings, holidays; overtime may be required
  • Ensuring regular store visits to all doors/stores managed and sharing store visit reports with Area/District Manager
  • Competition tracking Product / schemes. Counterfeit products / unfair practices to be highlighted.
  • Working on target allocation for the doors managed

KPIs and qualitative measures:

  • Net Sales Productivity vs Target
  • PSFPD (Per Sq Ft Per Day)
  • Brand Ranking Ensuring market leadership in operating environment with competition
  • Brand Desirability, Store Hygiene, Store Operations
  • Training scores, Product Knowledge
  • Up scaling Existing Space allocation
  • New locations in premium Doors

Organizational Relationships:

  • Internal: PUMA LFR Corporate team, Supply chain and Logistics, Merchandising, Projects, Training and P&O.
  • External: LFR Brand Partners & Key Account Partners, Dept Manager, Concept Manager, SM, TCM & Regional Manager at Brand Partners end

Qualifications and Functional Competencies:

  • Graduate with relevant retail experience (LFR experience preferred)
  • Good inter-personal relationship skills
  • Must be a brand-fit for PUMA from grooming point of view.
  • Knowledge of excel / word / powerpoint/emails.
  • Should have excellent communication skills, especially in English & Hindi.
  • Should be open to travel and 6 working days
  • Eligibility Criteria and Functional Competencies Required
  • Good written & verbal communication skills
  • Strong sense of SOP adherence
  • Flexibility to travel for work
  • Alignment with Brand ideology


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