Product Marketing Associate
3 days ago
THE OPPORTUNITY
We are seeking a Product Marketing Executive who can bridge technology and storytelling translating complex Agentic AI capabilities into compelling product narratives.
If you are passionate about positioning breakthrough technologies, driving go-to-market success, and crafting messaging that resonates with enterprise buyers, this role is for you.
KEY RESPONSIBILITIES
1. Product Messaging & Positioning
- Define and articulate product positioning, value propositions, and differentiators for Agentic AI platforms.
- Create messaging frameworks tailored to different buyer personas, industries, and maturity levels.
2. Go-To-Market (GTM) Enablement
- Collaborate with Product, Sales, and Growth teams to design and execute GTM strategies.
- Develop content assets such as product one-pagers, pitch decks, use case briefs, and solution overviews.
3. Market Research & Intelligence
- Conduct market research to analyze competitors, market trends, and customer needs.
- Work with data and product teams to translate insights into actionable GTM strategies.
4. Demand Generation Support
- Partner with the demand generation team to craft content for campaigns, webinars, and digital initiatives.
- Align product messaging across channels — including website, social media, and thought leadership content.
5. Product Launches
- Plan and execute product and feature launches, coordinating across product, marketing, and sales teams.
- Develop launch plans, timelines, and measurable outcomes for adoption and engagement.
6. Customer Advocacy
- Collaborate with clients and partners to build case studies and testimonials that showcase measurable outcomes.
- Support community engagement and events that highlight customer success stories.
SKILLS & QUALIFICATIONS
- Bachelor's degree in Marketing, Business, Communications, or a related field. MBA is a plus.
- 2–4 years of experience in B2B Product Marketing, preferably in SaaS, Cloud, or AI domains.
- Strong understanding of enterprise technology, AI/ML, or cloud-native product ecosystems.
- Excellent storytelling, writing, and presentation skills.
- Experience with marketing automation tools (HubSpot, Salesforce), and analytics platforms (Google Analytics, SEMrush).
- Proven ability to translate technical details into compelling marketing narratives.
- Collaborative mindset with strong communication and project management skills.
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