Product Marketing Associate

8 hours ago

Mohali, Punjab, India Xenonstack Full time ₹ 5,00,000 - ₹ 12,00,000 per year

THE OPPORTUNITY

We are seeking a Product Marketing Executive who can bridge technology and storytelling translating complex Agentic AI capabilities into compelling product narratives.

If you are passionate about positioning breakthrough technologies, driving go-to-market success, and crafting messaging that resonates with enterprise buyers, this role is for you.

KEY RESPONSIBILITIES

1. Product Messaging & Positioning

  • Define and articulate product positioning, value propositions, and differentiators for Agentic AI platforms.
  • Create messaging frameworks tailored to different buyer personas, industries, and maturity levels.

2. Go-To-Market (GTM) Enablement

  • Collaborate with Product, Sales, and Growth teams to design and execute GTM strategies.
  • Develop content assets such as product one-pagers, pitch decks, use case briefs, and solution overviews.

3. Market Research & Intelligence

  • Conduct market research to analyze competitors, market trends, and customer needs.
  • Work with data and product teams to translate insights into actionable GTM strategies.

4. Demand Generation Support

  • Partner with the demand generation team to craft content for campaigns, webinars, and digital initiatives.
  • Align product messaging across channels — including website, social media, and thought leadership content.

5. Product Launches

  • Plan and execute product and feature launches, coordinating across product, marketing, and sales teams.
  • Develop launch plans, timelines, and measurable outcomes for adoption and engagement.

6. Customer Advocacy

  • Collaborate with clients and partners to build case studies and testimonials that showcase measurable outcomes.
  • Support community engagement and events that highlight customer success stories.

SKILLS & QUALIFICATIONS

  • Bachelor's degree in Marketing, Business, Communications, or a related field. MBA is a plus.
  • 2–4 years of experience in B2B Product Marketing, preferably in SaaS, Cloud, or AI domains.
  • Strong understanding of enterprise technology, AI/ML, or cloud-native product ecosystems.
  • Excellent storytelling, writing, and presentation skills.
  • Experience with marketing automation tools (HubSpot, Salesforce), and analytics platforms (Google Analytics, SEMrush).
  • Proven ability to translate technical details into compelling marketing narratives.
  • Collaborative mindset with strong communication and project management skills.

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