Digital Marketing

15 hours ago

Mumbai, Maharashtra, India GRMAC Pvt ltd Full time ₹ 3,60,000 per year

About the role

We are seeking a driven and organized Marketing Executive to support student admissions and manage marketing operations. The role primarily involves coordinating digital marketing activities with external agencies, monitoring lead flow, and planning & executing college seminars across Maharashtra.

This is an execution + coordination role focused on lead generation, seminar outreach, and admissions support.

Responsibilities

  1. Digital Marketing, Social Media & Content Creation

  2. Coordinate with SEO & Meta Ads vendors to align campaigns with institute goals and monitor performance.

  3. Manage daily social media presence across LinkedIn, Instagram, Facebook, YouTube, WhatsApp, Alumni Platform, and Google Business.
  4. Create engaging content (shooting videos, student interviews, classroom clips, reels, basic editing, captions, etc.).
  5. Maintain a content calendar and coordinate with designers/vendors for creatives, brochures, and posts.
  6. Respond promptly to enquiries, messages, comments, reviews, and community questions.

  7. Maintain a consistent, professional brand tone and ensure strong student engagement and online reputation.

  8. College Outreach & Seminar Execution

  9. Plan, schedule, and execute seminars at engineering and diploma colleges across Maharashtra.

  10. Accompany trainers who will deliver presentations to students and represent SIT professionally.
  11. Build and maintain strong relationships with placement cells and college management.
  12. Create a structured pipeline of college tie-ups and regular seminar visits.

4. Alumni Association Coordination

  • Ensure all enrolled students are registered on the SITIANS Alumni Platform.
  • Plan and coordinate Alumni engagement events from time to time.
  • Arrange guest lectures, workshops, and industry interaction sessions for alumni.
  • Post regular updates, news, and relevant content on the Alumni Portal to keep the community active and engaged.

Location & Commitments

  • Working Hours – Monday to Saturday (8am to 4:30pm) OR (10am to 6:30pm)
  • Candidate requirements

Experience

  • 2–5 years of experience in marketing, preferably in the education/training or service industry.

  • Experience in social media management and coordinating with digital marketing agencies.

Skills

  • Strong communication and presentation skills for college visits and student interactions.

  • Good organizational and planning skills to manage seminar schedules and events. Professional, confident, and student-friendly personality.

  • Result-driven with ability to meet enrollment and outreach targets.

  • Willingness to travel across Maharashtra for seminars (travel expenses will be covered).

Job Types: Full-time, Permanent

Pay: ₹20, ₹30,000.00 per month

Benefits:

  • Health insurance
  • Provident Fund

Work Location: In person

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