Search Engine Optimization Manager

1 day ago

Coimbatore, Tamil Nadu, India TEXILA EDUCATION MANAGEMENT SERVICES LLC Full time

Company Description

Texila American University Consortium (TAU-C) is the conglomerate of our educational ventures that includes Texila American University – Guyana, Texila American University – Zambia, Texila Educare Healthcare and Technology Enterprises Private Limited, Distance and Blended Learning Programs, Texila Medicare, Texila International Journal, Texila e-conference, Taksha Smart Labz, Texila Leadership Academy, CXC Academy, and Texila e-learning. TAU-C and its subsidiaries currently educate and train over 4,500 students from more than 70 countries through various full-time and part-time programs.

Role Description

This is a full-time, on-site role located in Coimbatore for a Search Engine Optimization (SEO) Manager. The role involves conducting comprehensive SEO audits, performing keyword research to identify target audiences, executing link-building strategies, and analyzing website performance using web analytics tools. The SEO Manager will also collaborate with marketing teams to align SEO strategies with overall marketing goals, ensuring optimization of content for search engine visibility.

Qualifications

  • Expertise in conducting SEO Audits and implementing optimization recommendations
  • Strong skills in conducting detailed Keyword Research and developing effective strategies
  • Proficiency in Link Building techniques to improve domain authority and traffic
  • Knowledge and hands-on experience in using Web Analytics tools to analyze performance metrics
  • Understanding of Marketing principles to integrate SEO strategies with broader campaigns
  • Excellent analytical skills and attention to detail
  • Proven ability to stay updated on industry trends and algorithm changes
  • Experience with content management systems (CMS) and HTML is a plus
  • Bachelor's degree in Marketing, Computer Science, or a related field preferred

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