Market Research

Job description (Market Research - Analyst/Asst. Manager/Manager) Location: GurugramExperience: 0-3 YrsCTC Range: Rs 3.6 lakhs - 8 lakhsType: Full-TimeCompany: Wiserfeed ConsultingAbout the RoleWe are looking for a dynamic and insightful Market Research Manager to lead and deliver strategic research projects across B2B and B2C domains. The ideal candidate will blend strong analytical abilities with creative problem-solving, possess excellent stakeholder management skills, and be confident in both primary and secondary research. This is a client-facing role that offers exposure to top-tier brands, fast-growing sectors, and leadership thought creation.

Key Responsibilities will include: 1. Market Research Project Managementa. Design and develop research tools: Questionnaires, Discussion Guides (online/offline) tailored to client objectives.b. Coordination among various stakeholders like the Data Collection team/agency, the Analysis teams, and the Client.

• Candidate should have good communication and interpersonal skills.c.

Conduct basic data analysis using Excel, generate charts/tables, and interpret findings effectively.d. To ensure that the project is progressing smoothly as per timelines and the Gantt Chart. Might have to interview with some high-profile people over the phone or Zoome.

Provide regular project updates to senior leadership and proactively flag risks or delays.2. Proposal Making & Preliminary Report Writing a. Understand business problems, conduct quick secondary research, and propose fit-for-purpose methodologies and sampling strategies.

Draft compelling research proposals, costing, and timelines for client pitches.b. To prepare end-to-end Research Findings/Insights Reports (in PowerPoint Presentation) post completion of the project for clients, weaving insights from both qualitative and quantitative research into a strategic narrative.c. Translate complex data into clear, visual, and actionable recommendations for clients.3. Content Writing, Marketing, and PR– Secondary Industry Researcha.

To write a thought leadership article in discussion with senior colleagues and post regularly on social media like LinkedIn, Wiserfeed Page, Wiserfeed Blogs, and White Papers.b. Create engaging creatives using Canva for digital outreach on platforms like LinkedIn and the Wiserfeed website. Write leadership articles to get published in magazines.c.

Drive digital content marketing initiatives, including emailer campaigns, event write-ups, and social media engagement strategies.4. Business Development a. Generate and qualify leads via digital outreach, LinkedIn prospecting, and email campaigns.b. Making of the Pitching/Knowledge Documents (candidate should be fluent in preparing PowerPoint presentations)c.

Attending Client Meetings and Supporting Senior Wiserfeed Team in client Pitch meetings. Important Skills

• Strong command over MS PowerPoint and Excel (lookup formulas, pivot tables, charting)
• Proven experience in end-to-end market research project execution (Project Management Skills)
• Excellent communication, interpersonal, and client-handling skills
• Ability to write well-structured, persuasive content and executive summaries
• Familiarity with AI tools such as ChatGPT, Perplexity, etc. for research enhancement
• Hands-on experience with design tools like Canva for social creatives
• Strong grasp of qualitative and quantitative research principlesAdditional Skills (non-Mandatory)
• Exposure to BI Tools such as Power BI, Tableau, or Google Data Studio
• Understanding of SQL or data querying for research
• Familiarity with online digital listening tools or web analytics platforms
• Experience in dashboard design and quantitative reporting What

You'll Gain

• Opportunity to work closely with CMOs, the Leadership Team, startup founders, and leading brands
• Exposure to diverse research methodologies across sectors
• Access to cross-functional projects spanning market insights, strategy, content, and consulting
• A collaborative, fast-paced environment that values initiative and intellectual curiosity
• Solving Business

Problems related to Product, Place, Pricing, and Promotions.