Associate Research Manager

13 hours ago

Gurgaon, Haryana, India Vox Populi Research Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Associate Research Manager – Qualitative

Location:
Gurgaon (Work from Office, Monday–Friday)

About Vox Populi Research

Vox Populi Research is a 17-year-old market research and consumer insights consultancy with offices in Gurgaon and Mumbai. We design winning research solutions that help clients build stronger brands.

What drives us?

Curiosity, continuous learning, meaningful insights, and happy clients.

Who We're Looking For

We're seeking an
Associate Research Manager (Qualitative)
who is passionate about understanding people, decoding culture, and translating insights into impactful business recommendations. This role is perfect for someone who enjoys end-to-end ownership of projects, thrives in a collaborative team, and is eager to grow in the consumer insights space.

Qualifications

  • Education:
    Master's in Psychology, Sociology, English Literature, Anthropology, or other Humanities/Social Sciences disciplines
  • Experience:
    1–2 years in Market Research/Consumer Insights, prefer experience with primary research
  • Location:
    Gurgaon (work from office, Mon–Fri)

Key Responsibilities

  • Lead
    end-to-end qualitative research projects
    – from proposals and study design to analysis, reporting, and client presentations
  • Design
    discussion guides, questionnaires, field briefs, and research materials
    to ensure high-quality data collection
  • Manage
    project timelines and stakeholders
    to deliver reports with accuracy and impact
  • Analyse rich consumer narratives to generate
    insights and actionable recommendations
  • Translate research findings into
    strategic solutions
    that help clients build stronger brands

Why Join Us

  • Dynamic, close-knit team
    with a focus on collaboration and quality
  • Hands-on mentorship
    from senior researchers to accelerate your growth
  • Exposure to
    diverse categories and clients
    , with opportunities to sharpen your qualitative and analytical skills
  • Training on
    marketing concepts, frameworks, and data analysis
    to enhance your toolkit
  • A workplace culture that values
    curiosity, fun, and learning
    as much as performance

What We Value in You

  • A genuine passion for
    consumer insights and cultural understanding
  • Ability to
    untangle complex problems
    and craft practical solutions
  • Strong
    written and verbal communication
    skills
  • A
    collaborative mindset
    and team-first attitude
  • Willingness to put in effort and take ownership for
    high-quality outputs
  • A
    service-oriented outlook
    with focus on client delight

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