Performance marketing manager

5 days ago

Mumbai, Maharashtra, India Fintech Cloud Pvt. Ltd. Full time

Company Description

Fintech Cloud Pvt. Ltd. is a forward-thinking financial operations and technology company that partners with Non-Banking Financial Companies (NBFCs) to drive digital transformation and profitability. Our mission is to empower NBFCs by launching tech-enabled, automated lending verticals that require minimal operational overhead and deliver high return on capital.

We specialize in co-creating and managing:

STPL – Short-Term Personal Loans

STBL – Short-Term Business Loans

Loan Lifecycle Automation

Co-Lending Enablement

Role Description

We are looking for a data-driven and growth-oriented Assistant Manager –
Performance Marketing
to lead our acquisition and retention campaigns across multiple digital channels. The ideal candidate has hands-on experience managing Google Ads, Meta Ads, Programmatic, Affiliates, RCS, Email, and SMS marketing - with a proven track record in driving ROI-positive campaigns, preferably in the lending or BFSI space.

Key Responsibilities

  • Own and manage end-to-end performance marketing campaigns across Google Ads, Meta Ads, Programmatic, and Affiliate networks.
  • Plan, execute, and optimize RCS, Email, and SMS campaigns for customer acquisition, engagement, and retention.
  • Drive measurable business impact by scaling loan applications, disbursals, and repeat engagement
  • Manage performance budgets effectively with a focus on CAC, ROAS, LTV, and funnel conversions.
  • Partner with design and content teams to build compelling ad creatives and communication flows.
  • Collaborate with product, tech, and analytics teams to set up robust tracking, attribution, and reporting frameworks.
  • Explore and onboard new marketing channels, partners, and tools to enhance acquisition strategies.
  • Stay updated on lending industry trends, compliance requirements, and digital marketing innovations.

Requirements

  • 3–8 years of hands-on performance marketing experience, preferably in the lending / BFSI / FinTech industry.
  • Strong expertise in Google Ads, Meta Ads, Programmatic platforms, and Affiliate networks.
  • Working knowledge of RCS, Email, and SMS platforms with proven results in engagement and conversions.
  • Solid understanding of marketing attribution models, conversion tracking, and analytics tools (Google Analytics, Mixpanel, AppsFlyer, or similar).
  • Data-driven mindset with strong analytical and Excel/Sheets skills.
  • Ability to manage large budgets and optimize campaigns towards business KPIs.
  • strong communication and stakeholder management skills

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