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Vice President
2 weeks ago
Purpose of the role:
As Vice President - Global Product Marketing, you will drive the global positioning, messaging, and go-to-market strategy for iGCBs product portfolio. Youll lead the development of a compelling product value proposition across geographies, craft integrated global campaigns, and enable sales with differentiated content and demand generation programs.
This role requires hands-on experience managing global marketing initiatives across multiple regions, working with senior stakeholders, industry analysts, and cross-functional teams to deliver measurable outcomes.
Key Accountabilities-
- Lead Global Product Marketing for Lending, Cards, Core Banking, and other BankTech solutions.
- Define global product positioning, messaging, and differentiation strategies aligned to buyer personas and industry trends.
- Develop and execute global campaigns and launch plans, ensuring regional adaptation while maintaining consistent global narratives.
- Partner with Regional Marketing leaders to industrialize campaign topics and orchestrate integrated GTM motions.
- Drive demand generation and pipeline growth through events, webinars, content syndication, ABM campaigns, and digital channels.
- Collaborate with industry analysts and ecosystem partners to build thought leadership and increase global brand recognition.
- Create impactful global content assets: white papers, blogs, case studies, analyst briefings, joint PR with customers.
- Manage KPIs and ROI: track campaign performance, funnel metrics, and marketing contribution to revenue.
- Mentor and guide team members, fostering a culture of innovation, collaboration, and execution excellence.
Required Skills & Abilities-
- 15+ years in global product/field marketing roles within Banking / BankTech.
- Proven expertise in GTM strategy, product positioning, and global launches for advanced markets.
- Strong background in B2B demand generation and marketing automation (Hubspot, Marketo, Eloqua, Salesforce, LinkedIn, GA).
- Experience in digital transformation programs, analyst relations, and strategic partnerships.
- Track record of content marketing, creative development, and growth marketing to drive thought leadership and market differentiation.
- Business development mindset with ability to align marketing to revenue growth.
- Excellent communication, stakeholder management, and leadership skills.
- Self-starter, technology-savvy, comfortable in fast-paced, global, cross-cultural environments.
- Open to travel as required.
