Content writing specialist

5 days ago

Vadodara, Gujarat, India Authentic Human Resources Services Private Limited Full time ₹ 9,60,000 per year

Key Responsibilities

  • Develop and execute a comprehensive content strategy aligned with business goals.
  • Research, create, and optimize high-quality B2B content, including blogs, articles, whitepapers, case studies, social media posts, long-form content, and press releases.
  • Implement SEO best practices to improve content visibility and organic search performance.
  • Collaborate with internal teams, including marketing, sales, and product teams, to produce relevant and engaging content.
  • Write and edit content tailored for US and global audiences, ensuring clarity, technical accuracy, and engagement.
  • Manage content calendars, ensuring consistent brand messaging and timely execution of campaigns.
  • Monitor content performance using analytics tools, providing insights and recommendations for improvement.
  • Stay updated with industry trends, competitors, and best practices to refine content strategy.

Required Qualifications & Experience

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • Minimum 5+ years of relevant content marketing experience, preferably in the electronics or manufacturing industry.
  • Strong understanding of B2B and industrial marketing strategies.
  • Proven experience in SEO-driven content writing and content optimization.
  • Ability to write for diverse formats, including technical blogs, articles, whitepapers, case studies, and social media.
  • Experience in writing content tailored for US-based audiences.
  • Strong analytical skills to assess content performance and recommend improvements.
  • Critical thinker and problem solver with excellent project management skills.

Preferred Skills & Experience

  • Prior experience in electronics, PCB manufacturing, or embedded systems content.
  • Familiarity with Google Analytics, SEMrush, Ahrefs, or other content performance tools.
  • Experience in video scriptwriting and multimedia content creation is a plus.
  • Knowledge of CMS platforms such as WordPress.

Why Join Us?

  • Be part of a growing and innovative electronics company.
  • Work with a dynamic and collaborative marketing team.
  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.

If you are passionate about B2B content marketing and have a keen interest in electronics and manufacturing, we would love to hear from you

Job Types: Full-time, Permanent

Pay: ₹40, ₹80,000.00 per month

Benefits:

  • Health insurance
  • Provident Fund

Work Location: In person

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